GTM Ad Product Launch Manager

Meredith Corporation; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Unlimited PTO

401(k) with company match

Job summary

People Inc. in New York City is seeking a GTM Manager, Ad Product Commercialization to coordinate the go-to-market process for our enterprise ad product portfolio and serve as the tie between product capabilities and sales execution.

Based in NYC with hybrid in-office schedule (3 days/week) and up to 2 remote days, you will own the ad product catalog, lead cross-functional launches, train revenue teams, and analyze field adoption to optimize revenue.

Qualifications

• Bachelor's degree or equivalent work experience.
• 4–7 years of experience in ad product operations, go-to-market strategy, or related fields.
• Experience managing cross-functional product launches and commercialization initiatives.
• Strong ability to translate technical product details into clear, actionable guidance for sales and field teams.

Responsibilities

• Govern the Ad Product Catalog with accurate specifications, packaging rules, and pricing guidelines.
• Lead GTM programs and training, coordinating timelines and cross-functional readiness.
• Analyze field adoption and commercial yield to inform product iteration and revenue strategy.

Skills

Relationship Building & Empathy

Program & Project Management

Product Literacy

Data Curiosity

Education

Bachelor's degree in Business/Marketing/Communications/Advertising/Media

Job description

People Inc. in New York City is seeking a GTM Manager, Ad Product Commercialization to coordinate the go-to-market process for our enterprise ad product portfolio and serve as the tie between product capabilities and sales execution.

Based in NYC with hybrid in-office schedule (3 days/week) and up to 2 remote days, you will own the ad product catalog, lead cross-functional launches, train revenue teams, and analyze field adoption to optimize revenue.