GTM Lead: Ad Product Launch & Commercialization

Dotdash Meredith; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental coverage

Vision insurance

401K plan

Job summary

Dotdash Meredith is seeking a mid-to-senior level GTM Manager for Ad Product Commercialization in New York City. You will coordinate the Ad Product Catalog, serve as the bridge between product capabilities and sales execution, and lead cross-functional GTM programs to drive revenue adoption.

Based in NYC with hybrid work (3 days in office, up to 2 remote), you will partner with Product, Sales, Brand Marketing, and Revenue Operations to ensure accurate, actionable product information and

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or related field, or equivalent work experience.
• 4-7 years of experience in ad product operations, go-to-market strategy, sales enablement, digital media project management, product marketing, or related field.
• Experience managing cross-functional product launches and commercialization initiatives.
• Experience partnering with Product, Sales, Marketing, and Operations teams in a fast-paced organization.

Responsibilities

• Own and maintain the comprehensive Ad Product Catalog as the single source of truth, ensuring specifications, packaging, pricing, and constraints are accurate.
• Act as the primary local help desk and expert for NYC-based Sellers and Account Strategists, delivering clear answers on ad product capabilities and configuration rules.
• Coordinate GTM pipelines, align cross-functional teams, and ensure Brand Marketing client-facing narratives match catalog realities.

Skills

Relationship Building & Empathy

Program & Project Management

Product Literacy

Data Curiosity

Education

Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or related field

Job description

Dotdash Meredith is seeking a mid-to-senior level GTM Manager for Ad Product Commercialization in New York City. You will coordinate the Ad Product Catalog, serve as the bridge between product capabilities and sales execution, and lead cross-functional GTM programs to drive revenue adoption.

Based in NYC with hybrid work (3 days in office, up to 2 remote), you will partner with Product, Sales, Brand Marketing, and Revenue Operations to ensure accurate, actionable product information and