Senior Product Marketing Manager: GTM Lead for AdTech

adMarketplace; New York (NY); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

healthcare

wellness programs

paid time off

commuter benefits

401k matching

summer Fridays

catered lunches

career development programs

Job summary

adMarketplace is seeking a Senior Product Marketing Manager to own the strategy and commercialization for a group of products in New York. The role is on-site with a salary range of $130,000 to $170,000 plus bonus and equity.

You will define target audiences, value propositions, and differentiators; lead cross-functional GTM planning, manage product launches, and bring market and customer insights into product planning.

Qualifications

• 3–5+ years of B2B product marketing experience in ad tech, SaaS, or related fields.
• Strong commercial orientation with experience in positioning and messaging.
• Excellent project management and analytical judgment.

Responsibilities

• Own product marketing strategy and commercialization for a group of adMarketplace products.
• Define target audiences, value propositions and go-to-market strategies.
• Lead cross-functional GTM planning and manage product launches.
• Represent market insights in product planning and monitor performance.

Skills

Product marketing

Project management

Positioning & messaging

Analytical thinking

Job description

adMarketplace is seeking a Senior Product Marketing Manager to own the strategy and commercialization for a group of products in New York. The role is on-site with a salary range of $130,000 to $170,000 plus bonus and equity.

You will define target audiences, value propositions, and differentiators; lead cross-functional GTM planning, manage product launches, and bring market and customer insights into product planning.