GTM Lead: Ad Product Launch & Enablement

People Inc.; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Prescription drug coverage

Unlimited PTO

401K with company match

Commuter benefits

Job summary

People Inc. in New York City is seeking a GTM Manager, Ad Product Commercialization to drive day-to-day coordination, commercial readiness, and field adoption of our enterprise ad product portfolio. You will bridge product capabilities and sales execution from our NYC office in a hybrid model.

The role focuses on owning the Ad Product Catalog, guiding go-to-market programs, and analyzing field feedback to optimize revenue. Requires track record in ad tech and cross-functional leadership.

Qualifications

• 4–7 years of experience in ad product operations or go-to-market roles.
• Experience launching cross-functional product initiatives.
• Experience in digital advertising, media, ad tech, or SaaS.
• Ability to collaborate with Product, Sales, Marketing and Ops in fast-paced environments.

Responsibilities

• Own and manage the Ad Product Catalog governance, specifications, packaging rules, pricing, and constraints.
• Serve as local help desk and SME for NYC-based Sellers and Account Strategists.
• Coordinate GTM pipeline and training for revenue teams; ensure cross-functional alignment.
• Analyze field data to optimize product adoption and yield; capture feedback for iterations.

Skills

Cross-functional collaboration

Go-to-market strategy

Ad product knowledge

Sales enablement

Project management

Data analysis

Education

Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or related field

Job description

People Inc. in New York City is seeking a GTM Manager, Ad Product Commercialization to drive day-to-day coordination, commercial readiness, and field adoption of our enterprise ad product portfolio. You will bridge product capabilities and sales execution from our NYC office in a hybrid model.

The role focuses on owning the Ad Product Catalog, guiding go-to-market programs, and analyzing field feedback to optimize revenue. Requires track record in ad tech and cross-functional leadership.