GTM Launch Strategist

Nelnet; Little Rock (AR); À distance; USD 125 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision

HSA and FSA

401K/student loan repayment

Life insurance & AD&D

Employee assistance program

Tuition reimbursement

Performance-based incentive pay

Wellness program

Résumé du poste

Nelnet is hiring a GTM Launch Manager to lead market readiness for new products and initiatives. You will coordinate cross-functional teams to define audiences, messaging, channels, and launch milestones, while driving demand generation and sales enablement strategies.

The role requires 7+ years in go-to-market disciplines, strong analytical skills, and a track record of implementing scalable GTMs for net-new offerings. This is a remote, full-time position with competitive compensation.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, communications, or related field.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, or related discipline.
• Experience designing and executing GTM strategy for a net-new product, including audiences, positioning, channels, resources, and success measures.
• Experience taking a new product from pre-launch through market entry with a repeatable GTM approach.
• Deep understanding of positioning, messaging, demand generation, enablement, events, partnerships, and measurement within an integrated GTM strategy.
• Proven ability to evaluate market opportunities, determine GTM needs, and translate strategy into execution.
• Experience coordinating internal teams, agencies, and partners to execute GTM strategy.

Responsabilités

• Design and own the integrated GTM strategy and launch plan with target audiences, positioning, channels, and milestones.
• Develop and refine market positioning, messaging, buyer value propositions, differentiation, and tools.
• Drive market activation and demand-generation through campaigns, conferences, partnerships, and cross-sell initiatives.
• Build sales enablement and market-facing resources: references, case studies, and RFP support.
• Translate market feedback into GTM decisions and refine messaging, programs, channels, and priorities.
• Scope and manage agencies and partners; coordinate with internal stakeholders to execute GTM.
• Define measures and operating rhythm to evaluate GTM performance and adjust priorities.

Connaissances

Go-to-market strategy

Product marketing

Product launch

Growth marketing

Commercialization

Cross-functional leadership

Analytics

Formation

Bachelor's degree in marketing, business, communications, or related field

Description du poste

Nelnet is hiring a GTM Launch Manager to lead market readiness for new products and initiatives. You will coordinate cross-functional teams to define audiences, messaging, channels, and launch milestones, while driving demand generation and sales enablement strategies.

The role requires 7+ years in go-to-market disciplines, strong analytical skills, and a track record of implementing scalable GTMs for net-new offerings. This is a remote, full-time position with competitive compensation.