GTM Launch Operations Director

Chubbies Shorts; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Chubbies Shorts is seeking a Director of Go-to-Market Operations to lead cross-functional launch processes, ownership of the GTM calendar, and asset/workflow management across site, email, SMS, social, and paid media.

You will partner closely with Marketing leadership to translate strategic plans into coordinated execution, ensure timely asset delivery, and drive process improvements that keep campaigns on schedule.

Qualifications

• 3-5 years of experience in marketing operations, go-to-market, or program management.
• Experience leading launch processes across multiple teams and channels.
• Ability to translate marketing plans into workflows with clear ownership.
• Strong organization and project management skills.
• Excellent communicator with senior leadership influence.

Responsibilities

• Lead Launch Readiness: translate marketing plans into deliverables with clear owners and deadlines.
• Own the Go-to-Market Calendar and Process: establish workflows, milestones, and handoffs.
• Manage Creative Briefs and Asset Flow: coordinate briefs, assets, and approvals across channels.
• Own Sample Ordering and Tracking: manage sample requests and delivery for shoots.
• Coordinate Channels and Distribution: document asset specs and deadlines for all channels.
• Drive Accountability and Reporting: provide updates on progress, risks, and decisions needed.
• Improve Processes and Tools: optimize workflows and asset management systems.

Skills

Marketing operations

Launch program management

Cross-functional collaboration

Strategic planning

Leadership

Job description

Chubbies Shorts is seeking a Director of Go-to-Market Operations to lead cross-functional launch processes, ownership of the GTM calendar, and asset/workflow management across site, email, SMS, social, and paid media.

You will partner closely with Marketing leadership to translate strategic plans into coordinated execution, ensure timely asset delivery, and drive process improvements that keep campaigns on schedule.