Remote GTM Strategy & Ops Director — Launch & Growth

Gifthealth Inc; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Gifthealth is seeking a Director, GTM Strategy & Operations to drive launch success by orchestrating channel strategy and program-level investments. The role balances strategic planning with hands-on execution and collaborates with sales, product, and clinical teams to optimize patient onboarding and adherence.

The ideal candidate has 5–10 years of GTM, commercialization, or marketing operations experience and a B2B2C mindset.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or related field, or equivalent practical experience.
• Experience: 5–10 years in GTM strategy, commercialization, or marketing operations.
• Required capabilities across investment decisions, execution depth, cross-functional alignment.

Responsibilities

• Channel Strategy: orchestrate end-to-end channel strategy across marketing.
• Capital Allocation: own program-level budget allocations across marketing investments.
• Execution & Optimization: manage campaign execution, testing, and real-time optimization.
• Prescriber Enablement: create collateral and detailing tools to support prescribers.
• Patient Adoption & Adherence: design onboarding pathways and engagement strategies.
• Patient Services Expansion: plan GTM for new services and messaging.
• Therapeutic Area Growth: extend programs as new areas are added.
• Brand Partner Onboarding: partner with BD and clinical teams for launches.
• Cross-Functional Orchestration: align across departments for launches.
• Messaging Hierarchy Development: tailor messaging for clinicians and patients.
• Commercial Performance Reporting: track KPIs like acquisition, script volume, retention, CAC.

Skills

Capital allocation

Execution depth

Cross-functional collaboration

Messaging versatility

B2B2C mindset

Digital/pharmacy acumen

Analytical rigor

Education

Bachelor's degree in Marketing/Business

Job description

Gifthealth is seeking a Director, GTM Strategy & Operations to drive launch success by orchestrating channel strategy and program-level investments. The role balances strategic planning with hands-on execution and collaborates with sales, product, and clinical teams to optimize patient onboarding and adherence.

The ideal candidate has 5–10 years of GTM, commercialization, or marketing operations experience and a B2B2C mindset.