GTM Launch & Enablement PMM II

Avidxchange, Inc.; Charlotte, Northern (NC, KY); Hybrid; USD 100,000 - 160,000; Full time

Benefits offered by this job

18 days PTO

11 Holidays

Hybrid Workplace Flexibility

401(k) Match

Tuition Reimbursement

Health Plan

Life Insurance

Long-Term Disability

Short-Term Disability

Employee Assistance Program (EAP)

Onsite Health Clinic (Atrium Health)

Free parking

Parental Leave

Discounts on Pet, Home, Auto

Perks at Work

Onsite gym

Job summary

AvidXchange is hiring a Product Marketing Manager II, GTM Operations for a fully remote role in the United States. You will own the planning and execution of horizontal go-to-market initiatives, acting as the backbone that keeps launches on track and enablement current.

In this high-visibility role, you will build and run launch playbooks, perform TAM/SAM/SOM research, and develop KPI dashboards to drive partner and buyer growth, while collaborating across Sales, Enablement, Onboarding,

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• 3+ years in product marketing or partner and channel marketing, preferably Fintech, SaaS, or high-growth tech.
• Strong ability to translate data and insights into actionable recommendations and messaging.

Responsibilities

• Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows.
• Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency.
• Market Research and Intelligence: Conduct TAM, SAM, SOM research and synthesize competitive intelligence into actionable summaries for GTM leadership.
• Cross-Functional Collaboration: Serve as the primary execution resource for Buyer and Partner GTM Strategists, aligning messaging and goals across Sales, Enablement, Onboarding, Operations, and Partners.
• Sales and Partner Enablement: Provide sales with tools, training, and materials refreshed with real feedback from field interactions.
• Reporting and KPI Tracking: Own dashboards tracking content adoption, launch performance, win rates, and enablement usage.

Skills

TAM/SAM/SOM research

Cross-functional collaboration

Storytelling

B2B marketing

Execution

Operational excellence

Education

Bachelor’s degree in business/marketing or related field

Job description

AvidXchange is hiring a Product Marketing Manager II, GTM Operations for a fully remote role in the United States. You will own the planning and execution of horizontal go-to-market initiatives, acting as the backbone that keeps launches on track and enablement current.

In this high-visibility role, you will build and run launch playbooks, perform TAM/SAM/SOM research, and develop KPI dashboards to drive partner and buyer growth, while collaborating across Sales, Enablement, Onboarding,