GTM Product Ops & Launch Specialist II

Project Management Institute, Inc.; Northern (KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Project Management Institute, Inc. seeks a GTM Product Operations Specialist II to support the operational execution of PMI's product launch and update processes.

The role emphasizes documentation, deliverable coordination, asset trafficking, and cross-functional support to ensure timely GTM execution across PMI's portfolio. You will write concise operational copy, maintain GTM materials, manage approvals, and assist readiness steps once the GTM Product Marketing Strategy team has defined

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 3+ years of experience in product marketing, marketing operations, PMO, or related roles.
• Experience in documentation, project coordination, or workflow management is a plus.
• Exposure to product marketing or GTM concepts helpful but not required.
• Writing: skilled at concise, structured operational copy (not strategic content).
• Organization: highly detail-oriented with strong task and time management.
• Project Coordination: ability to manage multiple deliverables and follow structured workflows.
• Communication: clear, consistent communicator; strong listening and documentation skills.
• Tool Proficiency: comfortable with project management tools, documentation systems, and collaboration platforms.
• Process Discipline: ability to follow templates, frameworks, and operational guidelines.
• Cross-Functional Collaboration: works well with Product, Brand, and Region teams.
• Quality Orientation: ensures accuracy, consistency, and adherence to standards.
• Proficiency in the business language for PMI (English).
• Some travel, possibly up to 15%, conditions permitting. Requirements include ability to travel nationally and globally and may occur over weekends or holidays

Responsibilities

• Execute assigned GTM tasks across launches, updates, and product lifecycle workflows.
• Maintain timelines, trackers, and dependency logs; escalations as needed.
• Ensure deliverables follow established templates and standards.
• Support launch readiness checkpoints by preparing materials and summaries.
• Write concise, structured operational documentation, including release notes, product update summaries, FAQs, and readiness checklists.
• Align product descriptions with messaging hierarchy prepared by the GTM Strategy team.
• Maintain up-to-date documentation libraries and version control.
• Coordinate with Brand, Product, CX, and Regional Marketing to gather inputs.
• Manage asset trafficking, routing materials through review and approval cycles.
• Support meeting preparation, including agendas, notes, decisions, and action items.
• Prepare internal enablement materials and documentation for downstream teams.
• Assist with distributing updates, training materials, or communications.
• Ensure stakeholders understand changes, timelines, and deliverables.
• Update dashboards, GTM trackers, and reporting tools.
• Maintain accurate records of tasks, progress, and status updates.
• Capture bottlenecks or inefficiencies to support process improvements.

Skills

Operational writing

Organization

Project coordination

Communication

Cross-functional collaboration

Documentation systems

Process discipline

Attention to detail

English proficiency

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

PMO tools

Documentation systems

Job description

Project Management Institute, Inc. seeks a GTM Product Operations Specialist II to support the operational execution of PMI's product launch and update processes.

The role emphasizes documentation, deliverable coordination, asset trafficking, and cross-functional support to ensure timely GTM execution across PMI's portfolio. You will write concise operational copy, maintain GTM materials, manage approvals, and assist readiness steps once the GTM Product Marketing Strategy team has defined