GTM Growth Leader - NYC

Passionfroot; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Passionfroot is seeking a Head of GTM to build and lead our go-to-market function. This role will shape sales strategy, own the forecast, and scale a fast-growing inbound-driven operation with no dedicated sales team yet.

You'll close key accounts early, design playbooks, and hire a growing sales team while collaborating with marketing and product. NYC-based with hybrid work, relocation considered. This is a high-ownership role reporting to the CEO.

Qualifications

• Proven experience leading a sales team and owning a revenue number.
• Track record of building sales processes from scratch and personally closing deals.
• Comfortable inheriting inbound demand and turning it into a repeatable, scalable motion.
• AI-native - comfortable using tools like Claude Code or similar to build leaner, faster sales operations.
• Strong people manager - you know how to hire, coach, and get the best out of a team.
• Obsessed with metrics - you track everything, spot patterns fast, and turn data into decisions.
• Moves fast and communicates proactively - your teammates always know where things stand.
• Excited to own a function end to end, not just execute tasks.
• Experience selling to marketing or growth teams, or in the creator economy space.

Responsibilities

• Define and own Passionfroot's sales strategy - target segments, pricing and packaging input, and go-to-market motion.
• Set the number, own the forecast, and report on performance.
• Build, hire, and manage the sales team as we scale.
• Set quotas, coach reps, and build a culture of high performance and accountability.
• Build the systems and processes that make sales repeatable - CRM hygiene, sales playbooks, qualification criteria, and a reliable pipeline of outbound and inbound opportunities.
• Personally run and close deals with our most important customers (e.g., Replit, Figma, Framer, LumaAI, Gamma, Airtable), and set the bar for how the team sells.
• Work closely with marketing, customer success, and product to align on ideal customer profile, feed customer feedback into the roadmap, and ensure a smooth handoff from sale to onboarding.
• Own the sales pipeline and revenue number, and report regularly on performance.
• Build and run a repeatable sales process, from outbound to close, without slowing down our 30-day cycle times.
• Hire, onboard, and manage a growing sales team.
• Personally close key strategic accounts
• Build sales playbooks, training, and enablement materials - AI-native by default
• Set up and maintain CRM and reporting infrastructure
• Partner with marketing and customer success on GTM strategy and customer handoff
• Represent the voice of the customer internally, feeding insights back into product

Skills

Sales leadership

Revenue ownership

Inbound selling

AI-native tools

People management

Creator economy

Metrics driven

Fast-paced

Job description

Passionfroot is seeking a Head of GTM to build and lead our go-to-market function. This role will shape sales strategy, own the forecast, and scale a fast-growing inbound-driven operation with no dedicated sales team yet.

You'll close key accounts early, design playbooks, and hire a growing sales team while collaborating with marketing and product. NYC-based with hybrid work, relocation considered. This is a high-ownership role reporting to the CEO.