Founding GTM ($140k-$170k + Equity) at Passionfroot

Jack & Jill; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Passionfroot in New York, NY seeks a Founding GTM lead to partner with the CEO to turn early inbound traction into a scalable revenue engine. With $7M annualized revenue and no existing sales team, you will close rapid cycles and shape the commercial strategy in a fast-moving startup.

You will design AI-native sales systems, own GTM motions, and collaborate cross-functionally to align marketing, product, and customer success.

Qualifications

• Has at least 5 years of experience in B2B sales or customer success, specifically selling to marketing or growth teams.
• Builder mindset with the ability to create playbooks, automations, and scalable processes from scratch in a zero-to-one environment.

Responsibilities

• Drive the full sales cycle from pitch to negotiation and expansion with the CEO.
• Design and implement AI-native sales systems to triage high inbound volume and surface high-intent customers.
• Act as the voice of the customer, translating insights into product roadmap requirements and brand positioning.

Skills

B2B sales

Customer success

Builder mindset

Claude Code

Tools

Claude Code

Job description

Job Title Founding GTM

Salary $140k-$170k Equity

Company Description Passionfroot is a profitable Series A startup building the infrastructure for creator-led growth, backed by Insight Partners and Creandum. With 13x year-over-year revenue growth, Passionfroot enables industry leaders like Figma, Replit, and ElevenLabs to scale high-impact creator programs across LinkedIn, YouTube, and newsletters through AI-native automation.

Job Description As the Founding GTM lead at Passionfroot, you will work directly with the CEO to transform early inbound traction into a scalable revenue engine. You’ll step into a proven motion with $7M in annualized revenue and no existing sales team, closing 30-day cycles with the world’s most forward-leaning tech marketing teams.

Location New York, USA

Why this role is remarkable

• Join a profitable Series A company growing 13x YoY, backed by top-tier investors like Insight Partners, Creandum, and the founders of Cursor and Anthropic.
• Own the transition from $0 to $7M ARR with a high-volume inbound engine already in place and zero existing sales headcount.
• Sell to an elite customer base of modern tech icons including Figma, Replit, ElevenLabs, and Cursor, operating at the cutting edge of GTM.

What You Will Do

• Drive the full sales cycle from initial pitch to negotiation and expansion, working directly with the CEO to define the commercial strategy.
• Design and implement AI-native sales systems to triage high inbound volume and surface high-intent customers with maximum efficiency.
• Act as the voice of the customer, translating insights from marketing leaders into product roadmap requirements and brand positioning.

The ideal candidate

• Has at least 5 years of experience in B2B sales or customer success, specifically selling to marketing or growth teams.
• Possesses a builder mindset with the ability to create playbooks, automations, and scalable processes from scratch in a zero-to-one environment.
• Is an AI-native operator comfortable using advanced tools like Claude Code to automate workflows and rethink traditional sales motions.