GTM Event Lead: End-to-End Strategy & Pipeline

Tangoanalytics; United States; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Flexible work

Inclusive culture

Job summary

Tango is seeking an experienced Event Manager to elevate our in-person and virtual event program, from strategy to execution. You’ll own budgets, select shows, and shape engagement formats that drive pipeline and brand presence.

You’ll lead webinars, plan activation with Product Marketing, and coordinate cross-functionally with Sales and Marketing to maximize results while traveling as needed for shows.

Qualifications

• 6-8 years of experience in event planning, coordination, or production, ideally in a B2B or SaaS environment.
• Proven track record of owning an event program strategy.
• Experience running executive-level hosted events (dinners, roundtables, etc.).
• Hands-on experience with event/registration platforms (Cvent, Splash, or similar) and webinar tools (Zoom Webinars, ON24).
• Working knowledge of a CRM (Salesforce, HubSpot) for lead capture and reporting.
• Strong vendor management and budget-tracking skills.
• Excellent written communication for coordinating cross-functional promotion.
• Highly organized and detail-oriented with multiple shows on track.

Responsibilities

• Own the end-to-end event program strategy, calendar, and budget.
• Define strategy for each trade show and hosted event.
• Set goals and KPIs and refine the program based on results.
• Launch new engagement formats beyond booth presence (executive dinners, roundtables).
• Plan product activation for conferences with Product Marketing.
• Lead webinar calendar and content with Marketing; drive attendance and engagement.
• Coordinate cross-functional outreach with Sales, Client Experience, and Marketing.
• Manage end-to-end logistics for trade shows and digital events; oversee vendors and sponsorships.
• Ensure clean lead capture and CRM data for accurate pipeline attribution.
• Report on leads, pipeline influence, and ROI; collaborate on MQL-to-SQL with Sales.

Skills

Event planning

Strategic thinking

Project management

Communication

Tools

Cvent

Splash

Zoom Webinars

ON24

Salesforce

HubSpot

Job description

Tango is seeking an experienced Event Manager to elevate our in-person and virtual event program, from strategy to execution. You’ll own budgets, select shows, and shape engagement formats that drive pipeline and brand presence.

You’ll lead webinars, plan activation with Product Marketing, and coordinate cross-functionally with Sales and Marketing to maximize results while traveling as needed for shows.