Event Manager - GTM

Tango; United States; Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision insurance

401(k) with company match

Generous paid time off

Job summary

Tango is seeking an Event Manager to own our end-to-end event program—virtual and in-person—driving pipeline through strategic show selection, flawless execution and post-event follow-up. You will partner with Sales, CX and Marketing to maximize engagement and lead flow, while aligning with product marketing on messaging.

Ideal candidates have 6–8 years in event planning, strong CRM experience (Salesforce or HubSpot) and hands-on use of platforms like Cvent, Splash and ON24. Travel as needed.

Qualifications

• 6-8 years of experience in event planning, coordination, or production in B2B or SaaS.
• Proven track record of owning an event program strategy.
• Hands-on experience with event platforms and webinar tools.
• Working knowledge of a CRM for lead capture and basic reporting.

Responsibilities

• Own the annual event strategy, calendar and budget, and select shows to invest in.
• Define trade show strategy including on-site presence and surround events.
• Set goals and KPIs for each event and refine program mix based on results.
• Launch new formats beyond booths, such as executive dinners or customer roundtables.
• Plan product activation with Product Marketing for conference presence.
• Lead webinar calendar, content and promotion in partnership with Marketing.
• Collaborate with Sales, CX and Marketing for pre/post-event engagement and handoffs.
• Oversee end-to-end logistics, vendor relationships and CRM data for attribution.

Skills

Event planning

Project management

Cross-functional collaboration

Communication

Tools

Cvent

Splash

Zoom Webinars

ON24

Salesforce

HubSpot

Job description

Let's Tango! Where Innovation Meets Impact.

At Tango, we're all about helping businesses make smarter decisions through powerful technology, insightful data, and a whole lot of collaboration. Whether you're a creative thinker, a strategic planner, a tech wizard, or a customer champion, there's a place for you on our team. We believe work should be meaningful and fun — so if you're ready to make a difference while enjoying the journey, come join us and let's Tango!

About the Role

We're elevating Tango's event program, both virtual and in-person, to create the kind of touchpoints that build real relationships with prospects and customers, not just visibility. The Event Manager owns the program end to end: deciding which events we invest in, executing every show flawlessly, and turning each conversation into measurable pipeline. For webinars, the role ensures every webinar runs cleanly and supports broader marketing goals.

What You'll Do

In-person event strategy and program ownership

• Own the annual event strategy, calendar, and budget, deciding which shows and hosted events to invest in.
• Determine strategy for each trade show, including in-person touch points and presence, surround events,
• Set goals and KPIs for each event and refine the program mix based on results.
• Propose and launch new engagement formats that go beyond booth presence; this could include executive dinners, customer roundtables, receptions, or other in-person format
• Help launch and execute hosted customer events, aligning event strategy with overall business goals.
• Plan product activation for every conference with Product Marketing, so product strategy shows up in each event.

Webinar Strategy and Execution

• Set the webinar calendar and content with the Marketing team, covering hosted and third-party webinars.
• Determine consistent strategic approach to webinars, including pre- and post promotion, with the goal of driving attendees and engagement.

Cross-functional outreach, before and after every event

• Partner with Sales, Client Experience and Marketing to maximize pre-event outreach with the goal of drivingengagement.
• Plan for the right people on site for each event’s objective.
• Drive post-event follow-up, from lead hand-off to nurture campaigns, so no conversation goes cold.
• Equip Sales with event briefs, talk tracks, and follow-up templates, and align with Product Marketing on messaging.
• Work with RevOps and Marketing on event lead scoring, handoff, and attribution.

Execution and logistics

• Own end-to-end logistics for trade shows and digital events. For trade shows this includes booth coordination, shipping, staffing, travel, and on-site execution.
• Manage vendor and agency relationships, including contracts and sponsorships.
• Ensure clean lead capture and CRM data for accurate pipeline attribution.

Measurement and reporting

• Report on leads, pipeline influence, and ROI after each event and quarterly, with recommendations on what to keep, cut, or grow.
• Own event MQL-to-SQL conversion alongside Sales.

About You

• 6-8 years of experience in event planning, coordination, or production, ideally in a B2B or SaaS environment.
• Proven track record of owning an event program strategy.
• Hands-on experience with event/registration platforms (e.g., Cvent, Splash, or similar) and webinar tools (e.g., Zoom Webinars, ON24).
• Working knowledge of a CRM (Salesforce, HubSpot) for lead capture, data entry, and basic reporting.
• Strong vendor management and budget-tracking skills.
• Excellent written communication for coordinating cross-functional promotion — email, social, and sales enablement.
• Highly organized and detail-oriented, with the judgment to keep several shows on track at once.
• Comfortable traveling to on-site events on occasion; frequency varies seasonally with the show calendar and show needs.
• Understanding of pipeline attribution and how events contribute to revenue.

What We Offer

We're committed to creating an environment where you can thrive — professionally and personally. Our offerings include:

• Competitive Compensation We recognize and reward your contributions with a salary package that reflects your value.
• Comprehensive Benefits Including health, dental, and vision insurance, a 401(k) plan with company match, and generous paid time off to support your well-being.
• Flexible Work Environment Whether remote, hybrid, or in-office, we support work arrangements that promote productivity and balance.
• Inclusive & Collaborative Culture We foster a workplace where diverse perspectives are valued, teamwork is encouraged, and everyone has a voice.

Tango is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, ethnicity, religion, parental status, sexual orientation, age, citizenship, disability, or veteran status.

Base pay offered is contingent on qualifications and other operational considerations. Base pay is just one piece of the full compensation structure offered at Tango. If this pay range is outside of your expectations, we still encourage you to apply and have a conversation with us.

Base pay offered for this position is: $95,000 – $115,000 USD

*Applicants must be authorized to work in the U.S. and/or Canada for any employer.

*We cannot sponsor employment-based visas at this time.