Senior B2B Events Lead: Strategy, Growth & Pipeline

Demandbase, Inc.; United States; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Group Medical Insurance

Personal Accident Insurance

Term Life Insurance

Dental & Vision Coverage

OPD Coverage

Mental Health Support

Fitness Benefit

Car Lease Policy

Gratuity

Job summary

Demandbase is seeking a Senior Manager of Events to own high-impact programs that bring customers, prospects, partners, and GTM teams together. You will lead strategy and execution for user summits, trade shows, and field events to build awareness and drive measurable pipeline and revenue impact.

You will manage budgets, collaborate across marketing, sales, and product teams, and develop scalable playbooks to improve repeatability and outcomes.

Qualifications

• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.

Responsibilities

• Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals.
• Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.
• Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
• Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
• Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.
• Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
• Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.
• Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.
• Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.
• Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.
• Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.
• Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.

Skills

B2B event marketing

SaaS

ABM

Martech

Budget ownership

Vendor negotiation

Project management

Event operations

Tools

Salesforce

Marketing Automation

Asana

Bizzabo

ON24

Job description

Demandbase is seeking a Senior Manager of Events to own high-impact programs that bring customers, prospects, partners, and GTM teams together. You will lead strategy and execution for user summits, trade shows, and field events to build awareness and drive measurable pipeline and revenue impact.

You will manage budgets, collaborate across marketing, sales, and product teams, and develop scalable playbooks to improve repeatability and outcomes.