Global Events Strategy Lead for Growth & Pipeline

Anthology; United States; Remote; USD 105,000 - 130,000; Full time

Job summary

Blackboard is seeking a Sr. Manager of Events to own the global events strategy and execution from end to end.

This role drives pipeline and customer lifecycle impact, not just logistics, working with GTM Marketing and Revenue Marketing to maximize new logo pipeline and retention. You will manage the global events calendar, budget, and execution infrastructure, build scalable playbooks, and lead cross-functional partnerships with Sales, CSM, PMM, and Solution Engineering to ensure every event

Qualifications

• 8–10 years of event marketing experience with a track record of owning global programs.
• Demonstrated ability to generate pipeline through conferences and customer events.
• Proven collaboration with Sales, CSM, and Revenue Marketing to align events with GTM goals.
• Experience building scalable event playbooks and budgets.

Responsibilities

• Own global events strategy and portfolio prioritization.
• Own the global events budget, forecasting, and ROI measurement.
• Direct local and contract staff to execute events at scale.
• Build post-event nurture and conversion programs with Sales and Marketing.
• Develop pre-, during-, and post-event communications infrastructure.

Skills

Event strategy

Budget management

Vendor management

Global events

Program management

Stakeholder mgmt

Data-driven

Communication

ABM integration

On-site execution

Job description

Blackboard is seeking a Sr. Manager of Events to own the global events strategy and execution from end to end.

This role drives pipeline and customer lifecycle impact, not just logistics, working with GTM Marketing and Revenue Marketing to maximize new logo pipeline and retention. You will manage the global events calendar, budget, and execution infrastructure, build scalable playbooks, and lead cross-functional partnerships with Sales, CSM, PMM, and Solution Engineering to ensure every event