GTM Enablement & Release Programs Manager

WebHosting; San Francisco (CA); Hybrid; USD 144,000 - 198,000; Full time

Job summary

Vercel is seeking a Program Manager to join the GTM Acceleration team in a hybrid, San Francisco-based role. You will own the program management behind high-priority GTM initiatives and build operating systems that translate product releases into timely action across the field.

You will lead cross-functional programs spanning engineering, product, design, and enablement, ensuring teams understand changes, why they matter, and what to do differently.

Responsibilities

• Program-manage Vercel’s highest-priority GTM initiatives including global enablement offsites, Sales Kickoff, Field Readiness Bootcamps, and other strategic programs—from planning to execution and follow-up.
• Own the GTM enablement roadmap and calendar: intake, prioritization, sequencing, dependencies, readiness, conflicts, and regional coordination across programs.
• Build and run the EPD-to-GTM release process for Tier 1 and Tier 2 launches, establishing clear owners, milestones, decisions, and field-ready resources.
• Enforce product-update communication standards across Slack and enablement channels, including templates, routing, timing, and exception path for urgent changes.
• Provide leadership with a concise view of program status, risks, decisions, and dependencies without requiring updates chase.

Job description

Hybrid Full-time Not specified Operations

Job Description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies likeOpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

We are looking for a Program Manager to join our GTM Acceleration team. In this role, you’ll own the program management behind some of our highest-priority GTM initiatives and build the operating systems that turn important product releases into clear, timely action across the field.

You’ll lead complex programs like global enablement offsites, Sales Kickoff, Field Readiness Bootcamps, and other strategic GTM initiatives from planning through execution and follow-up. You’ll also own the process connecting Engineering, Product, and Design (EPD) releases to GTM and ensure our teams understand what is changing, why it matters, and what they need to do differently.

This role sits at the intersection of Product, Sales, Field Engineering, and Enablement. You’ll bring structure to ambiguous, cross-functional work, keep teams aligned against fixed deadlines, and give leaders clear visibility into progress, risks, and decisions.

This role is hybrid, based out of our SF office and includes in-office anchor days on Monday, Tuesday, and Friday.

What You Will Do:

• Program-manage Vercel’s highest-priority GTM initiatives-including global enablement offsites, Sales Kickoff, Field Readiness Bootcamps, and other strategic programs-from initial planning and workbacks through execution and follow-up.
• Own the GTM enablement roadmap and calendar: intake, prioritization, sequencing, dependencies, readiness, conflicts, and regional coordination across programs.
• Build and run the EPD-to-GTM release process for Tier 1 and Tier 2 launches, establishing clear owners, milestones, decisions, field ready supporting resources.
• Enforce product-update communication standards across Slack and enablement channels, including the template, routing, timing, and exception path for urgent changes.
• Provide leadership with a concise view of program status, risks, decisions, and dependencies without requiring them to chase updates.

Bonus If You:

The San Francisco, CA base pay range for this role is $144,000 – $198,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.