Senior Partner Programs Leader - GTM & Enablement

WebHosting; New York (NY); Hybrid; USD 175,000 - 230,000; Full time

Job summary

Vercel seeks a Sr Manager, Partner Programs to design scalable partner frameworks and enablement. The role focuses on building systems for Acquisition, Onboarding, Activation, and Acceleration, with governance and analytics to drive growth across SIs, GSIs, ISV co-sell, and product partners.

The position is hybrid, with offices in San Francisco, Austin, or New York City, and compensation aligned to market and location.

Responsibilities

• Own the Partner Journey Framework: design and continuously improve the shared journey for Acquisition to Onboarding to Activation to Acceleration, including eligibility, intake paths, incentives, tiering, and agreements.
• Lead Partner Enablement & Certification: road map and delivery model for onboarding, training, certification, and badging programs with technical content teams.
• Establish Governance & Standards: define tiering, KPIs, and rules of engagement across partner types and align with Sales, Marketing, Product, and Customer Success.
• Design Repeatable GTM Plays: build co-sell and joint go-to-market motions that scale across partner relationships.
• Run Partner Communications & Community: manage partner communications, events, self-serve marketing kits, and the Partner Advisory Board feedback loops.
• Use Data to Evolve Programs: evaluate performance and recommend expansions, simplifications, or retirements.
• Act as the Execution Arm of Partner Strategy: translate leadership priorities into clear, resourced programs and roadmaps.

Job description

Hybrid Full-time Senior Operations

Job Description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies likeOpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the role

The Partner Team at Vercel is charged with creating mutual success for Vercel, our partners, and our customers. We are seeking aSr Manager, Partner Programsto build and scale the programs, infrastructure, and operating model that turn Vercel’s partner strategy into repeatable, high-leverage execution across our entire partner ecosystem, including SIs, GSIs, ISV co-sell, and product partners.

Reporting to the VP of Partnerships, this person owns how partner strategy gets operationalized: designing the shared systems, journeys, and enablement that every partner type moves through, so partner leadership and partner managers can focus on strategy, relationships, and growth rather than rebuilding infrastructure partner-by-partner.

This is an hybrid position, with a required 3 days per week in one of our San Francisco, Austin, or New York City offices.

What you will do

• Own the Partner Journey Framework:Design and continuously improve the shared journey every partner moves through, from Acquisition to Onboarding to Activation to Acceleration, including eligibility criteria, intake paths, incentives, tiering, and agreements.
• Lead Partner Enablement & Certification:Own the roadmap and delivery model for partner onboarding, training, certification, and badging programs, partnering with PSE and GTM Enablement on technical training content.
• Establish Governance & Standards:Define tiering, KPIs, and rules of engagement across partner types, and drive consistent standards across Partnerships, Sales, Marketing, Product, and Customer Success.
• Design Repeatable GTM Plays:Build co-sell, pipeline-generation, and joint go-to-market motions that scale successful partner plays rather than reinventing them per relationship.
• Run Partner Communications & Community:Own ongoing partner comms, news, meetups, summits, self-serve co-marketing kits, and the Partner Advisory Board with its feedback loops.
• Use Data to Evolve Programs:Evaluate program and partner performance using data and partner feedback, and recommend where programs should expand, simplify, or retire.
• Act as the Execution Arm of Partner Strategy:Translate partner leadership’s priorities (Enterprise, Agentic Pipeline, Scale) into clear, resourced programs and roadmaps.

Bonus if you have

The San Francisco, CA on-target earnings (OTE) range for this role is $175,000 – $230,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.