GTM Enablement & Change Leader

Nexstar Media Group; New York (NY); On-site; USD 158,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Paid parental leave

Life insurance

Paid time off

Job summary

Nexstar Media Group is seeking a skilled sales enablement leader to drive go-to-market strategy and launch plans for multiple sales teams. You will shape the customer engagement approach, enablement roadmap, and field support leveraging Amplitude to translate data into compelling seller tools.

The role emphasizes training, change management, cross-functional collaboration, and measurable adoption of new selling motions in a dynamic, matrixed environment.

Qualifications

• 7+ years of experience in sales enablement, GTM, change management, or related fields.
• Experience launching complex products, platforms, technology, or organizational transformations.
• Demonstrated experience helping sales organizations adopt consultative, solutions-oriented, or value-based selling approaches.
• Strong understanding of B2B sales and the ability to translate complex concepts into clear, actionable strategies and training.
• Exceptional project management, communication, facilitation, and stakeholder management skills.
• Ability to influence across a large, matrixed organization and drive progress without direct authority.
• Highly collaborative, organized, pragmatic, and comfortable operating in a complex and evolving environment.

Responsibilities

• Develop and coordinate the GTM strategy and launch plans for each sales organization.
• Embed the new customer engagement and selling approach enabled by Amplitude, including how sellers identify needs and demonstrate value.
• Own the Amplitude enablement roadmap, including positioning, messaging, sales plays, and tools.
• Design and coordinate training programs, focusing on product knowledge and consultative selling skills.
• Lead change management and adoption strategy across teams and workflows.
• Identify readiness, dependencies, and adoption barriers; develop mitigation plans.
• Serve as a cross-functional connector aligning product, process, technology, and sales requirements.
• Translate complex product and data capabilities into simple customer stories and practical seller tools.
• Partner with Sales leadership to shift conversations from inventory to business problems.
• Establish feedback loops with sellers, sales leaders, customers, and teams to refine product and approach.
• Track readiness, adoption, and effectiveness metrics and report progress.

Skills

Sales enablement

GTM strategy

Change management

Sales operations

Product marketing

Stakeholder management

Cross-functional collaboration

Tools

Amplitude

Job description

Nexstar Media Group is seeking a skilled sales enablement leader to drive go-to-market strategy and launch plans for multiple sales teams. You will shape the customer engagement approach, enablement roadmap, and field support leveraging Amplitude to translate data into compelling seller tools.

The role emphasizes training, change management, cross-functional collaboration, and measurable adoption of new selling motions in a dynamic, matrixed environment.