GTM, Enablement and Change Lead

Nexstar Media Group, Inc.; New York (NY); Presencial; USD 158 000 - 193 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, and vision insurance

Paid time off

401(k) with company match

Paid parental leave

Resumo da oferta

Nexstar Media Group, Inc. in New York seeks a Senior Sales Enablement leader to own go-to-market strategies and enablement programs across sales teams.

You will translate complex products and data into practical seller tools and stories that shift conversations toward solving business problems. You will design training, drive change management, and coordinate cross-functional efforts with product, marketing, and operations, ensuring adoption, readiness, and measurable impact across the

Qualificações

• 7+ years of experience in sales enablement, GTM, change management, product marketing, sales operations, or a related field.
• Experience supporting launches or adoptions of complex products, platforms, or organizational transformations.
• Demonstrated ability to translate complex concepts into actionable strategies and training.
• Strong understanding of B2B sales and value-based selling approaches.
• Exceptional project management, communication, and stakeholder management skills.

Responsabilidades

• Develop and coordinate GTM strategy and launch plans for each sales organization.
• Embed new customer engagement and selling approaches enabled by Amplitude for sellers.
• Own the Amplitude enablement roadmap, including positioning, messaging, and sales plays.
• Design and coordinate training programs focusing on product knowledge and consultative selling.
• Lead change management and adoption strategies across teams and workflows.
• Identify readiness requirements, dependencies, and adoption barriers; plan mitigations.
• Serve as a cross-functional connector ensuring alignment of product, process, and sales needs.
• Translate complex capabilities into simple customer stories and practical seller tools.
• Partner with Sales leadership to shift conversations toward solving business problems.
• Establish feedback loops with sellers and leaders to refine product and enablement.
• Track readiness, adoption, and effectiveness metrics and report progress and risks.

Conhecimentos

Sales Enablement

GTM Strategy

Change Management

Cross-functional Collaboration

Stakeholder Management

B2B Sales Knowledge

Project Management

Descrição da oferta de emprego

• Develop and coordinate the GTM strategy and launch plans for each sales organization, tailoring the approach to different teams, customer segments, and use cases.
• Help define and embed the new customer engagement and selling approach enabled by Amplitude, including how sellers identify customer needs, develop solutions, leverage data and audiences, and demonstrate value beyond individual inventory assets.
• Own the Amplitude enablement roadmap, including positioning, messaging, sales plays, use cases, tools, resources, and ongoing field support.
• Design and coordinate the training program, with a focus on both product knowledge and the skills required to sell in a more consultative, solutions-oriented way.
• Lead the change management and adoption strategy, helping teams understand how Amplitude changes their roles, workflows, customer conversations, and ways of working.
• Identify organizational impacts, readiness requirements, dependencies, and adoption barriers, and develop plans to address them.
• Serve as a cross-functional connector, ensuring product, process, technology, operational, and sales requirements are aligned and incorporated into the launch and enablement plan.
• Translate complex product, data, measurement, and technology capabilities into simple, compelling customer stories and practical seller tools.
• Partner with Sales leadership to identify opportunities to shift customer conversations from “what inventory do we have?” to “what business problem are we solving?”
• Establish feedback loops with sellers, sales leaders, customers, and functional teams to continuously refine the product, sales approach, and enablement program.
• Track readiness, adoption, and effectiveness metrics and provide visibility into progress, risks, and areas requiring additional focus.

Qualifications

• 7+ years of experience in sales enablement, GTM, change management, product marketing, sales operations, or a related field.
• Experience supporting the launch or adoption of complex products, platforms, technology, or organizational transformations.
• Demonstrated experience helping sales organizations adopt consultative, solutions-oriented, or value-based selling approaches.
• Strong understanding of B2B sales and the ability to translate complex concepts into clear, actionable strategies and training.
• Exceptional project management, communication, facilitation, and stakeholder management skills.
• Ability to influence across a large, matrixed organization and drive progress without direct authority.
• Highly collaborative, organized, pragmatic, and comfortable operating in a complex and evolving environment.

Compensation: starting at $175,000 commensurate with applicant’s experience and skill level.

Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement.

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