GTM Enablement & Change Lead

Nexstar Media Group, Inc.; New York (NY); On-site; USD 158,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

401(k) with company match

Paid parental leave

Job summary

Nexstar Media Group, Inc. in New York seeks a Senior Sales Enablement leader to own go-to-market strategies and enablement programs across sales teams.

You will translate complex products and data into practical seller tools and stories that shift conversations toward solving business problems. You will design training, drive change management, and coordinate cross-functional efforts with product, marketing, and operations, ensuring adoption, readiness, and measurable impact across the

Qualifications

• 7+ years of experience in sales enablement, GTM, change management, product marketing, sales operations, or a related field.
• Experience supporting launches or adoptions of complex products, platforms, or organizational transformations.
• Demonstrated ability to translate complex concepts into actionable strategies and training.
• Strong understanding of B2B sales and value-based selling approaches.
• Exceptional project management, communication, and stakeholder management skills.

Responsibilities

• Develop and coordinate GTM strategy and launch plans for each sales organization.
• Embed new customer engagement and selling approaches enabled by Amplitude for sellers.
• Own the Amplitude enablement roadmap, including positioning, messaging, and sales plays.
• Design and coordinate training programs focusing on product knowledge and consultative selling.
• Lead change management and adoption strategies across teams and workflows.
• Identify readiness requirements, dependencies, and adoption barriers; plan mitigations.
• Serve as a cross-functional connector ensuring alignment of product, process, and sales needs.
• Translate complex capabilities into simple customer stories and practical seller tools.
• Partner with Sales leadership to shift conversations toward solving business problems.
• Establish feedback loops with sellers and leaders to refine product and enablement.
• Track readiness, adoption, and effectiveness metrics and report progress and risks.

Skills

Sales Enablement

GTM Strategy

Change Management

Cross-functional Collaboration

Stakeholder Management

B2B Sales Knowledge

Project Management

Job description

Nexstar Media Group, Inc. in New York seeks a Senior Sales Enablement leader to own go-to-market strategies and enablement programs across sales teams.

You will translate complex products and data into practical seller tools and stories that shift conversations toward solving business problems. You will design training, drive change management, and coordinate cross-functional efforts with product, marketing, and operations, ensuring adoption, readiness, and measurable impact across the