GTM Data & Systems Lead — Architect Data, Salesforce & AI Ops

Better Tomorrow Ventures; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Unlimited PTO

Meal stipends and in-office perks

401(k) retirement plan

Parental leave

Job summary

Basis is seeking a GTM Data and Systems Lead in NYC to build the data foundation for our go-to-market organization. You will own the GTM data model, schemas for accounts, opportunities, and products, and ensure accurate, scalable representations across teams.

In this hands-on senior IC role, you will design architecture, administer Salesforce and integrations, and partner with RevOps, Sales, Marketing, and Customer Success to translate business requirements into reliable systems.

Qualifications

• Experience owning GTM systems or data architecture at a growing B2B company.
• Deep Salesforce administration skills, including relational modeling, flows, validation rules, permissions, and change management.
• Strong SQL and hands-on coding in Python or TypeScript/JavaScript. Build and debug integrations beyond native connectors.
• Experience translating business questions into data models, metric definitions, and reporting that stays consistent across tools.
• Sound engineering judgment about testing, monitoring, access controls, and safe migrations.

Responsibilities

• Build the GTM data model: define accounts, people, opportunities, products, and relationships across the customer lifecycle.
• Make metrics consistent: build the semantic layer for pipeline, conversion, revenue, and customer health; collaborate on definitions and source traceability.
• Define the GTM ontology and provide permission-aware interfaces for users and agents.
• Own Salesforce and connected systems: objects, fields, flows, permissions, data quality; manage configuration and releases.
• Keep integrations reliable: build and maintain APIs and bidirectional syncs across Salesforce, Outreach, Gong, Clay, and other GTM tools.
• Capture events and signals: build sensors for customer activity and buying signals with traceable identity and timing.
• Build agents that improve data quality and automate improvements within approved permissions.
• Own the technical roadmap with AI Ops and RevOps; document systems and enable scalable growth.

Skills

Salesforce administration

SQL

Python/TypeScript

Data modeling

GTM systems

Tools

Outreach

Gong

APIs

Salesforce

Job description

Basis is seeking a GTM Data and Systems Lead in NYC to build the data foundation for our go-to-market organization. You will own the GTM data model, schemas for accounts, opportunities, and products, and ensure accurate, scalable representations across teams.

In this hands-on senior IC role, you will design architecture, administer Salesforce and integrations, and partner with RevOps, Sales, Marketing, and Customer Success to translate business requirements into reliable systems.