Senior GTM Systems Architect — Salesforce & Integrations

Betterment; New York (NY); Hybrid; USD 155,000 - 175,000; Full time

Benefits offered by this job

Equity for all employees

Flexible paid time off

Four-week sabbatical after six years

Company-paid professional coaching

Day-one 401(k) match

Job summary

Betterment in New York City is seeking a senior staff engineer to own the GTM systems architecture centered on Salesforce and a growing set of integrations. You will influence technical direction, design scalable cross-tool solutions, and partner with Sales, Marketing, and Product to translate business needs into robust system designs.

The role requires deep expertise in Salesforce as a core system of record, experience guiding multi-tool GTM stacks in B2B/SaaS, and strong communication.

Qualifications

• Deep expertise with Salesforce as core system of record, declarative and programmatic approaches.
• Experience owning architecture for multi-tool GTM stack in a B2B or SaaS environment, designing integrations and data flows.
• Strong understanding of integration design patterns: APIs, middleware, event-driven flows.

Responsibilities

• Own the GTM systems architecture, define target architecture and drive the stack toward it.
• Define and maintain system-of-record boundaries, data domains and integration patterns.
• Design scalable cross-system solutions from problem framing through deployment.
• Audit stack health: integration reliability, data integrity, security posture, auditability, platform limits and remediation.
• Review and guide designs across Business Systems & Tools, provide guardrails, improve scalability and maintainability.
• Establish and evangelize standards for integration patterns, data design, release governance and documentation.
• Mentor engineers on architecture and technical decision-making.
• Partner with Sales, BAS, B@W stakeholders to translate workflows into system designs.
• Serve as resident thought leader on GTM systems and track market trends.
• Collaborate with Data and Product/Engineering on system integration and data contracts.

Skills

Salesforce architecture

GTM systems design

Integration patterns

Data governance

Communication

Tools

HubSpot

Marketing automation

Sales engagement platforms

Job description

Betterment in New York City is seeking a senior staff engineer to own the GTM systems architecture centered on Salesforce and a growing set of integrations. You will influence technical direction, design scalable cross-tool solutions, and partner with Sales, Marketing, and Product to translate business needs into robust system designs.

The role requires deep expertise in Salesforce as a core system of record, experience guiding multi-tool GTM stacks in B2B/SaaS, and strong communication.