GTM & Campaign Lead — Field Marketing

T-Mobile; California; Remoto; USD 104.000 - 188.000; Tempo integral

Benefícios oferecidos por esta vaga

Annual stock grant

Employee stock purchase plan

401(k)

Paid time off

Resumo da vaga

T-Mobile is seeking a Go-To-Market Translation Lead for its Fiber marketing programs. You will own seasonal campaigns from brief to launch to post-analysis, translating national briefs into field-ready playbooks and coordinating with regional teams for strong local execution.

You will bridge national campaigns and field realities, ensuring timely activation, clear audience targeting, and effective partner involvement across markets. This role is remote with periodic travel.

Qualificações

• Bachelor's degree and 7 years of related work experience or an equivalent combination of education and experience.
• 5+ years in marketing, GTM, or field operations with at least 2 years translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end.

Responsabilidades

• Seasonal Campaign Planning & Execution: own field marketing strategy for major campaigns; translate briefs into field playbooks; build calendars; align with market activation managers.
• GTM Translation: serve as the field team's translator for national initiatives; develop field-readiness packages; identify and solve gaps.
• Cross-Functional Coordination: manage timing across Field Marketing, MAMs, Regional Leads, and National Marketing; act as day-to-day contact for national partners.

Conhecimentos

Campaign planning

GTM translation

Project management

Strategic synthesis

Fast-paced environment

Telecom industry

Direct-to-consumer tactics

Campaign measurement

Formação

Bachelor's degree + 7 years experience

Equivalent combination of education and experience

Descrição da vaga

T-Mobile is seeking a Go-To-Market Translation Lead for its Fiber marketing programs. You will own seasonal campaigns from brief to launch to post-analysis, translating national briefs into field-ready playbooks and coordinating with regional teams for strong local execution.

You will bridge national campaigns and field realities, ensuring timely activation, clear audience targeting, and effective partner involvement across markets. This role is remote with periodic travel.