Field Marketing GTM Lead - Seasonal Campaigns

T-MOBILE USA, Inc.; California; Remote; USD 104,000 - 188,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Go-To-Market Leader for Fiber to plan and execute seasonal campaigns and translate national initiatives for field teams.

You will own field playbooks, audience targeting, and activation tactics across markets, ensuring on-day readiness and alignment with national briefs. You will build calendars, coordinate with creative, and track performance, while partnering with cross-functional teams to optimize campaigns for Fiber market needs.

Qualifications

• Bachelor's degree and 7+ years of related work experience, or equivalent.
• 5+ years in marketing, GTM, or field operations, with at least 2 years translating national strategy into local execution.
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end.
• Strong project management skills; able to manage multiple workstreams against hard deadlines with cross-functional dependencies.
• Ability to distill complex national initiatives into clear field guidance.
• Experience in telecom, broadband, or subscription-based consumer business preferred.
• Familiarity with direct-to-consumer local marketing tactics: D2D, local events, partnerships.
• Experience at the intersection of national brand marketing and local field execution.
• Background in campaign measurement and reporting.

Responsibilities

• Campaign ownership for seasonal campaigns and field translation to playbooks with audiences and tactics.
• Build campaign calendars with start/end dates, budgets, and market customization.
• Coordinate with national creative for Fiber-specific messaging variants.
• Track campaign performance and feed results into next planning cycle.
• Serve as GTM translator for national initiatives to field readiness.
• Develop field-readiness packages: one-pagers, talking points, checklists.
• Identify and solve field execution gaps proactively.
• Maintain GTM calendar for field visibility.
• Collaborate with senior manager to align plans with field realities.

Skills

Marketing

GTM

Field operations

Campaign ownership

Project management

Strategic synthesis

Telecom experience (preferred)

Local market tactics (D2D, events)

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

T-Mobile USA, Inc. is seeking a Go-To-Market Leader for Fiber to plan and execute seasonal campaigns and translate national initiatives for field teams.

You will own field playbooks, audience targeting, and activation tactics across markets, ensuring on-day readiness and alignment with national briefs. You will build calendars, coordinate with creative, and track performance, while partnering with cross-functional teams to optimize campaigns for Fiber market needs.