GTM Attribution & Revenue Performance Specialist

Lean Layer LLC; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Lean Layer LLC is seeking an Attribution, ROI & Performance Specialist to design and implement tracking, attribution models, and reporting systems across CRM, marketing automation, and BI platforms.

This consultative, hands-on role collaborates with marketing, sales, and revenue leaders to measure sources, CAC, ROAS, and pipeline metrics, while leveraging automation and AI to improve data quality and reporting reliability.

Qualifications

• 6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, BI, or similar roles.
• Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance in B2B environments.
• Strong Salesforce and HubSpot experience with CRM reporting, campaigns, custom fields, workflows, and integrations.
• Experience with Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement.
• Experience building first-touch, last-touch, and multi-touch attribution models.
• Strong SQL skills and data integration across multiple systems.
• Experience building reporting in Looker, Tableau, Power BI, or similar tools.
• Understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales metrics.

Responsibilities

• Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models.
• Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms.
• Configure CRM and campaign data capture to support accurate attribution.
• Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting.
• Define, calculate, and validate key GTM metrics, including sourced and influenced pipeline and conversion rates.
• Identify and resolve data capture issues, inconsistent definitions, and reporting accuracy.
• Use automation and AI to improve data quality, reporting, and analysis where practical.
• Work directly with clients to understand reporting requirements and data sources.

Skills

Marketing Ops

Revenue Ops

GTM Analytics

Data-driven decision making

Client communication

Tools

Salesforce

HubSpot

Marketo

Tableau

Power BI

Looker

SQL

dbt

Job description

Lean Layer LLC is seeking an Attribution, ROI & Performance Specialist to design and implement tracking, attribution models, and reporting systems across CRM, marketing automation, and BI platforms.

This consultative, hands-on role collaborates with marketing, sales, and revenue leaders to measure sources, CAC, ROAS, and pipeline metrics, while leveraging automation and AI to improve data quality and reporting reliability.