GTM Analytics Lead — Hybrid, Data-Driven Growth

Sign In App | Visitor Management and Employee Sign In; Saint Petersburg (FL); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Sign In App, a leader in visitor management solutions, is seeking a GTM Analyst to analyze marketing and sales data, turning it into actionable insights for ARR growth. You will work closely with Marketing, Revenue Operations, Sales, and Finance to standardize reporting and optimize performance across segments and channels.

You'll own full-funnel analytics, track CAC and ROI, and deliver dashboards and forecasts to guide executive decisions.

Qualifications

• 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role.
• Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback.
• Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality.
• Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership.

Responsabilités

• Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
• Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
• Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
• Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
• Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
• Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis

Connaissances

Analytical mindset

Commercial curiosity

Data storytelling

Presentation to leadership

Outils

Excel

Google Sheets

BI tools

Description du poste

Sign In App, a leader in visitor management solutions, is seeking a GTM Analyst to analyze marketing and sales data, turning it into actionable insights for ARR growth. You will work closely with Marketing, Revenue Operations, Sales, and Finance to standardize reporting and optimize performance across segments and channels.

You'll own full-funnel analytics, track CAC and ROI, and deliver dashboards and forecasts to guide executive decisions.