Growth Analytics Specialist: Attribution & Forecasting

CADY; Alpharetta (GA); Vor Ort; USD 85.000 - 110.000; Vollzeit

Zusammenfassung

CADY seeks a highly analytical Marketing Analyst to drive growth through data. You will own performance reporting, attribution, forecasting, and marketing tech optimization to accelerate acquisition, improve conversions, and raise lifetime value.

Proficiency in GA4, SQL, BI tools, and lifecycle marketing platforms is essential. The role focuses on integrating measurement standards, scaling dashboards, and partnering with Finance to align marketing with revenue goals.

Qualifikationen

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, Computer Science, or related field.
• 3–5+ years in marketing analytics, growth analytics, or performance marketing.
• Advanced SQL skills required.
• Experience with BI tools and dashboard development.
• Advanced Excel or Google Sheets modeling skills.
• Strong understanding of digital marketing metrics and funnel optimization.
• Experience with Salesforce Marketing Cloud, Braze, DOMO, Google Analytics.
• Onsite Role - Innovation Center (Alpharetta, GA) 5 days a week.

Aufgaben

• Analyze full-funnel performance across all digital and print channels.
• Leverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and channel contribution.
• Identify opportunities to improve conversion rates, average orders and lifetime values.
• Develop attribution models and measure incremental impact of campaigns.
• Translate data into clear recommendations that drive measurable growth.
• Own email and lifecycle marketing reporting across Salesforce Marketing Cloud and Braze: analyze campaign, journey, and triggered email performance (deliverability, engagement, conversion, revenue per send).
• Measure incremental revenue impact of lifecycle programs (abandoned cart, booking reminders, post-session upsell, etc.).
• Build and maintain dynamic revenue and demand forecasting models.

Kenntnisse

Advanced SQL

BI dashboards

Marketing analytics

Funnel optimization

Ausbildung

Bachelor's degree in Marketing, Analytics, Business, Statistics, or CS

Tools

DOMO

GA4

Salesforce Marketing Cloud

Braze

Google Analytics

Google Tag Manager

Jobbeschreibung

CADY seeks a highly analytical Marketing Analyst to drive growth through data. You will own performance reporting, attribution, forecasting, and marketing tech optimization to accelerate acquisition, improve conversions, and raise lifetime value.

Proficiency in GA4, SQL, BI tools, and lifecycle marketing platforms is essential. The role focuses on integrating measurement standards, scaling dashboards, and partnering with Finance to align marketing with revenue goals.