Marketing Attribution Analyst — Data-Driven Revenue Insights

Workleap Inc.; United States; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance + telemedicine

Annual wellness budget

Flexible vacation policy

Remote work with Montreal office

Job summary

Workleap Inc. is seeking a Revenue Operations Business Partner to own marketing attribution architecture and convert campaign data into actionable insights. You will work closely with ShareGate’s leadership to guide marketing spend and strategy with measurable funnel metrics.

You’ll be the analytical counterpart to the RevOps lead, balancing inbound and channel performance while driving AI-enabled analysis to shorten the path from question to answer for executive decisions.

Qualifications

• 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company.
• Deep hands-on HubSpot expertise — non-negotiable. You've built, broken and rebuilt campaign, lifecycle and reporting logic inside it.
• A real command of attribution models — first touch, last touch, multi-touch — and the judgment to know which one answers which question.
• Fluency with UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy.
• An analyst's instinct: you chase the "why" behind a number before anyone asks you to.
• The ability to turn a messy dataset into a two-slide answer a CRO can act on.
• Deliberate daily use of AI to accelerate your own analysis — not just to draft copy.

Responsibilities

• Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer.
• Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs every quarter.
• Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions.
• Integrate AI into the analysis workflow — we run on Claude — to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project.

Skills

Marketing analytics

HubSpot

Attribution models

B2B SaaS

AI in analytics

Tools

HubSpot

HockeyStack

Job description

Workleap Inc. is seeking a Revenue Operations Business Partner to own marketing attribution architecture and convert campaign data into actionable insights. You will work closely with ShareGate’s leadership to guide marketing spend and strategy with measurable funnel metrics.

You’ll be the analytical counterpart to the RevOps lead, balancing inbound and channel performance while driving AI-enabled analysis to shorten the path from question to answer for executive decisions.