GTM Associate: Enterprise Pipeline & Strategy

HR Tech Job; New York (NY); Hybrid; USD 74,000 - 111,000; Full time

Benefits offered by this job

Impactful Work

Accelerated Growth

Global Collaboration

Job summary

Workday seeks a Go-To-Market Associate to serve as the first touchpoint for enterprise stakeholders, shaping our market strategy and building a scalable, high-value sales pipeline. You will work with leadership to identify trends and opportunities, and to refine outreach blueprints for global scaling.

The role emphasizes strategic execution, relationship-building with executives, and a fast-paced, high-growth B2B SaaS environment. Flexible work options are provided as part of our approach.

Qualifications

• 1+ years of experience in commercial, sales, go-to-market, or business development roles; or 1+ years in management consulting.
• Demonstrated experience in pipeline generation, client outreach, or lead qualification.
• Professional proficiency in English with excellent written and verbal communication skills.

Responsibilities

• Drive pipeline generation as the initial point of contact for enterprise clients.
• Execute market strategy by identifying emerging trends and strategic organizational needs.
• Shape the GTM motion by collaborating with sales leadership to refine outreach plans and tools.
• Build relationships with executive stakeholders and translate insights into revenue.

Skills

Pipeline generation

Lead qualification

Client outreach

English proficiency

Education

Bachelor's degree or higher

Job description

Workday seeks a Go-To-Market Associate to serve as the first touchpoint for enterprise stakeholders, shaping our market strategy and building a scalable, high-value sales pipeline. You will work with leadership to identify trends and opportunities, and to refine outreach blueprints for global scaling.

The role emphasizes strategic execution, relationship-building with executives, and a fast-paced, high-growth B2B SaaS environment. Flexible work options are provided as part of our approach.