GTM Associate: AI Growth & Enterprise Pipeline

Workday, Inc.; New York (NY); Hybrid; USD 74,000 - 111,000; Full time

Job summary

Workday, Inc. (Sana) is seeking a Go-To-Market Associate to be the first touchpoint for enterprise stakeholders and to source high-value deals. You will shape the GTM motion in a fast-changing AI market and work closely with leadership to build a scalable pipeline.

The role emphasizes strategic execution, market assessment, and relentless activity to convert insights into revenue, with collaboration across a global team and a hybrid work model. Fluency in English is required.

Qualifications

• 1+ years in pipeline generation, client outreach, or business development.
• Experience with lead qualification and qualifying opportunities.
• Professional proficiency in English with strong written and verbal communication.

Responsibilities

• Drive pipeline generation as the initial point of contact for prospective enterprise clients.
• Assess markets to identify emerging trends and opportunities where Workday Sana AI solutions add value.
• Refine outreach blueprints, tools, and methodologies to enable global scaling of GTM motions.
• Build relationships with executive-level stakeholders to convert insights into revenue.

Skills

Pipeline generation

Lead qualification

English proficiency

Education

Bachelor's degree

Job description

Workday, Inc. (Sana) is seeking a Go-To-Market Associate to be the first touchpoint for enterprise stakeholders and to source high-value deals. You will shape the GTM motion in a fast-changing AI market and work closely with leadership to build a scalable pipeline.

The role emphasizes strategic execution, market assessment, and relentless activity to convert insights into revenue, with collaboration across a global team and a hybrid work model. Fluency in English is required.