GTM Associate: Pipeline & Strategy for Global Accounts

Workday; Boston (MA); Hybrid; USD 74,000 - 111,000; Full time

Benefits offered by this job

Impactful work

Accelerated growth

Global collaboration

Job summary

Workday, building on Sana’s AI lab legacy, seeks a Go-To-Market Associate to be the first touchpoint for enterprise stakeholders. You will source high‑value deals, shape market strategies, and collaborate with leadership to drive scalable growth across global markets.

In this role, you will contribute to defining outreach blueprints, work closely with senior leaders, and help build a robust sales pipeline while supporting a flexible, hybrid work model across multiple locations.

Qualifications

• 2+ years of professional experience in a commercial, sales, go‑to‑market, or business development role; OR 2+ years of experience in management consulting.
• Demonstrated experience in pipeline generation, client outreach, or lead qualification.
• Professional proficiency in English with excellent written and verbal communication skills.

Responsibilities

• Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high‑value deal sourcing.
• Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana’s AI solutions can add immediate value.
• Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling.
• Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship‑building with executive‑level stakeholders.

Skills

English proficiency

Pipeline development

Education

Bachelor's degree or higher

Job description

Workday, building on Sana’s AI lab legacy, seeks a Go-To-Market Associate to be the first touchpoint for enterprise stakeholders. You will source high‑value deals, shape market strategies, and collaborate with leadership to drive scalable growth across global markets.

In this role, you will contribute to defining outreach blueprints, work closely with senior leaders, and help build a robust sales pipeline while supporting a flexible, hybrid work model across multiple locations.