GTM Analytics Lead - Drive Growth with Data Products

Motive; Austin (TX); Hybrid; USD 188,000 - 235,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Job summary

Motive is seeking a Senior Manager, GTM Strategy and Analytics to steer the analytics roadmap across Sales, Marketing, and Customer Success. You will codify data models, metrics, and business context, building scalable analytics products in Hex or similar platforms for executives, managers, analysts, and AI agents.

The role emphasizes turning spreadsheet analytics into scalable products, partnering with central Data teams, and delivering trusted insights to improve pipeline, seller productivity,

Qualifications

• 8+ years of experience in analytics, business intelligence, analytics engineering, or GTM strategy and operations, including substantial experience at a growing B2B software or technology company.
• Deep data modeling expertise, including dimensional modeling, entity design, and metric layer design. You can evaluate and challenge a model's assumptions, relationships, and business logic.
• Expert SQL skills and hands-on experience with modern data platforms and modeling tools, such as Snowflake or BigQuery; experience with Hex or a comparable analytics environment is valuable.
• A track record of scaling recurring analytics, establishing trusted metrics across stakeholder groups, and building products that business teams actively use.
• Strong understanding of B2B GTM motions, Salesforce data, and metrics across pipeline, conversion, sales productivity, retention, and expansion. You understand how operating processes shape the data and its interpretation.
• Practical experience using AI in analytical workflows and an informed view of the data foundations it needs, including semantic layers, business context, text-to-SQL, and agent access to governed data. You know how to validate answers and make limitations clear.
• Demonstrated ability to turn ambiguous business questions into analytical and technical requirements, influence executives and technical partners, and lead cross-functional work without formal authority.
• Clear written and verbal communication, sound prioritization, and a strong ownership mindset. You combine strategic judgment with the willingness to build, investigate discrepancies, and follow through on adoption.
• Experience with hardware-enabled software or payments businesses, leading an analytics platform migration, and developing analytics talent would be valuable.

Responsibilities

• Define and execute the GTM analytics roadmap. Assess current reporting, identify the highest-value decisions and workflows, and sequence improvements across data foundations, recurring analytics, self-service, and AI‑assisted access.
• Modernize recurring analytics. Transition critical spreadsheet reporting into reliable products in Hex or a comparable platform, automate refreshes, validate results, and retire duplicate reports as users adopt the new tools.
• Establish consistent metrics and business context. Align definitions with Finance and central Data teams, resolve differences across GTM functions, and maintain a shared metric catalog with clear ownership, calculation logic, and guidance on appropriate use.
• Shape the underlying data models. Define analytical requirements and review dimensional models, entity relationships, and metric layers with central Data teams. Partner with Data Engineering and Systems on upstream pipelines, data quality, and changes to source systems.
• Build trusted self‑service analytics for people and AI. Develop intuitive dashboards, reusable models, and governed access to metrics and context. Evaluate AI‑assisted querying and insight delivery for accuracy, consistency, and usefulness in real GTM workflows.
• Turn insights into business action. Proactively investigate performance, test hypotheses, surface risks and opportunities, and recommend changes. Partner with business owners to measure the resulting impact on growth, productivity, and revenue predictability.
• Strengthen planning and business reviews. Own the analytical products and insights that support these processes, working with planning and segment Operations leaders to make trends, drivers, and tradeoffs clear.
• Set standards and drive adoption. Establish intake, prioritization, validation, documentation, and change practices for analytics products. Equip the GTM analyst community with reusable approaches and measure success through trusted answers, adoption, reduced manual work, and better business outcomes.

Skills

Analytics leadership

SQL skills

Data modeling

GTM knowledge

Cross-functional

Tools

Hex

Snowflake

BigQuery

Job description

Motive is seeking a Senior Manager, GTM Strategy and Analytics to steer the analytics roadmap across Sales, Marketing, and Customer Success. You will codify data models, metrics, and business context, building scalable analytics products in Hex or similar platforms for executives, managers, analysts, and AI agents.

The role emphasizes turning spreadsheet analytics into scalable products, partnering with central Data teams, and delivering trusted insights to improve pipeline, seller productivity,