Manager, Product Marketing

NBCUniversal; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

A leading media and entertainment company seeks a Manager, Product Marketing to support the go-to-market strategy for advertising products. The role requires over 4 years of experience and strong communication skills, focusing on collaboration with Product, Strategy, and Sales Enablement teams. Responsibilities include developing marketing collateral, conducting market research, and tracking product marketing KPIs. This is a full-time hybrid position based in New York.

Qualifications

• 4+ years of experience in product marketing, digital advertising, or media technology.
• Familiarity with advertising platforms such as SSPs, DSPs, CDPs, and retail media networks.
• Strong written and verbal communication skills with the ability to simplify complex topics.
• Demonstrated experience supporting GTM strategy and cross‑functional product launches.
• Highly organized, detail‑oriented, and capable of managing multiple priorities.

Responsibilities

• Support GTM strategy for key advertising products and capabilities.
• Develop internal and client‑facing collateral for marketing.
• Collaborate cross‑functionally to ensure consistent messaging.
• Conduct market and competitive research.
• Track and report on product marketing KPIs.
• Assist with sales training and internal enablement.

Skills

Product marketing

Digital advertising

Media technology

Communication skills

Organizational skills

Tools

PowerPoint

Google Slides

Salesforce

Monday.com

Job description

Join to apply for the Manager, Product Marketing role at NBCUniversal

This range is provided by NBCUniversal. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $115,000.00/yr

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

We are seeking a Product Marketing Manager to support go‑to‑market (GTM) strategy and commercialization for NBCU’s advertising products, collaborating closely with Product, Strategy, and Sales Enablement. This role blends strategic thinking with creative execution. The ideal candidate is an effective storyteller with a strong operational mindset and a proven ability to translate technical capabilities into compelling narratives.

Responsibilities

• Support GTM strategy for key advertising products and capabilities across data, technology, and measurement
• Develop internal and client‑facing collateral including launch decks, sales playbooks, one‑sheets, FAQs, and case studies
• Collaborate cross‑functionally with Product, Strategy, and Communications to ensure consistent positioning and message alignment
• Conduct market and competitive research to identify trends and whitespace opportunities
• Contribute to commercialization efforts across the product lifecycle, from beta through general availability
• Track and report on product marketing KPIs including adoption, engagement, and usage
• Assist with sales training and internal enablement, including content development and updates

Qualifications

• 4+ years’ of experience in product marketing, digital advertising, or media technology
• Familiarity with advertising platforms such as SSPs, DSPs, CDPs, and retail media networks
• Strong written and verbal communication skills with the ability to simplify complex topics
• Demonstrated experience supporting GTM strategy and cross‑functional product launches
• Highly organized, detail‑oriented, and capable of managing multiple priorities – Proficiency in PowerPoint/Google Slides, Salesforce, and project management tools like Monday.com

Desired Characteristics

Collaborative and curious, with a passion for storytelling in a data‑driven environment. Interest in media, advertising innovation, and platform‑based product ecosystems. Experience engaging both internal teams and external partners or clients – Positive attitude and willingness to pitch in wherever needed.

Hybrid

This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Beginning January 2026, this will increase to four days per week.

Salary Range

$90,000 - $115,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Other

Industries

Entertainment Providers