GTM Launch & Programs Lead

Socket.dev; New York (NY); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical plans

Fertility benefits

401k with employer match

Headspace app subscription

Employee Assistance Program

Paid parental leave

Education reimbursement

Dog-friendly workspace

Job summary

Squarespace is seeking a Marketing Programs Manager in New York for end-to-end GTM launches. You will own launches from product release to post-launch coordination, aligning PMM, Product, Growth, and channel teams for clear execution.

You'll shape repeatable GTM systems, build playbooks, and improve go-to-market workflows. This hybrid NYC role reports to Marketing Strategy & Operations, with a focus on fast, detail-oriented delivery.

Qualifications

• 4+ years in program management, marketing operations, or GTM coordination.
• Proven track record owning cross-functional launches end-to-end.
• Strong organizational skills for multiple launches and workstreams.
• Clear written and verbal communication; capable of concise briefs and follow-ups.
• Bias for action in ambiguous situations;能 leverage AI to move fast.
• Experience building or improving GTM processes and playbooks.

Responsibilities

• Own GTM launch lifecycle from identification to post-launch coordination.
• Partner with GTM leads to translate strategy into actionable plans.
• Build and maintain launch workback schedules and dependencies.
• Lead kickoffs and recurring syncs across PMM, Product, Growth, and Channel.
• Surface risks and blockers early and drive resolution to timelines.
• Coordinate post-launch activities, including performance readouts and comms.
• Create and iterate cross-functional GTM playbooks and templates.
• Improve launch scoping, planning, and execution processes.

Skills

Program management

Marketing operations

GTM coordination

Cross-functional collaboration

Communication

Project management tools

AI tools awareness

Tools

Asana

Airtable

Notion

Google Suite

Claude/ChatGPT

Job description

Squarespace is seeking a Marketing Programs Manager in New York for end-to-end GTM launches. You will own launches from product release to post-launch coordination, aligning PMM, Product, Growth, and channel teams for clear execution.

You'll shape repeatable GTM systems, build playbooks, and improve go-to-market workflows. This hybrid NYC role reports to Marketing Strategy & Operations, with a focus on fast, detail-oriented delivery.