GTM Launch Architect & Programs Lead

Squarespace; New York (NY); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Medical plans

Headspace app

Retirement benefits

Flexible paid time off

Parental leave

Job summary

Squarespace is seeking a Marketing Programs Manager in New York to own the end‑to‑end GTM launch process, coordinating across PMM, Product, Growth, and channel teams to drive launches with clarity and momentum.

You will build scalable GTM playbooks, improve processes, and establish launch templates while reporting to the Marketing Strategy & Operations Manager. The role is hybrid with three days in the New York office.

Qualifications

• 4+ years of experience in program management, marketing operations, GTM coordination, or a closely related role with product launch exposure.
• Proven track record of owning complex cross‑functional launches from planning through post‑launch.
• Exceptional organizational skills with the ability to manage multiple launches and workstreams simultaneously.
• Strong communication skills with clear briefs, tight meetings, and proactive follow-ups.
• Bias for action; able to drive progress in ambiguous situations.
• Experience building or improving processes and playbooks; not just executing existing ones.
• Familiarity with GTM ecosystem and cross‑functional collaboration across PMM, Product, Growth.
• Proficiency with project management tools and Google Suite.

Responsibilities

• Own GTM launch lifecycle from identifying releases to go-live and post‑launch coordination.
• Partner with GTM leads to translate strategy into action.
• Build and maintain launch workback schedules and track dependencies.
• Lead launch kickoffs and recurring syncs across PMM, Product, Channel, Analytics, and Creative.
• Serve as central point of contact for launch status and risk resolution.
• Coordinate post-launch activities including performance readouts and internal communications.
• Build and iterate cross‑functional GTM playbooks and templates.

Skills

Program management

Marketing operations

GTM coordination

Cross-functional collaboration

Communication skills

Process improvement

Bias for action

AI tools familiarity

SaaS/tech experience

Tools

Asana

Airtable

Notion

Google Suite

AI tools (Claude/ChatGPT)

Job description

Squarespace is seeking a Marketing Programs Manager in New York to own the end‑to‑end GTM launch process, coordinating across PMM, Product, Growth, and channel teams to drive launches with clarity and momentum.

You will build scalable GTM playbooks, improve processes, and establish launch templates while reporting to the Marketing Strategy & Operations Manager. The role is hybrid with three days in the New York office.