GTM Manager, Ad Product Commercialization

Shoptalk; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Shoptalk seeks a GTM Manager, Ad Product Commercialization in New York City. You will bridge product capabilities with sales execution, owning the Ad Product Catalog and driving cross-functional alignment across product, sales, brand marketing, and revenue operations.

This role also leads GTM pipeline programs and trains revenue teams on product configurations. You will act as the local expert for NYC-based Sellers and Account Strategists, translating complex ad product mechanics into actionable

Qualifications

• Bachelor's degree or equivalent experience required.
• 4–7 years in ad product operations, go-to-market strategy, or related fields.
• Experience launching cross-functional product initiatives and commercialization efforts.
• Experience supporting revenue teams in digital advertising or SaaS environments.

Responsibilities

• Govern the Ad Product Catalog: maintain specs, packaging rules, pricing, and constraints for NYC teams.
• Lead GTM program management: coordinate timelines, briefs, and training for revenue teams.
• Analyze field adoption and yield: identify top performing packages and gather feedback for iterations.

Skills

Relationship Building

Program Management

Product Literacy

Data Curiosity

Education

Bachelor's degree in Business/Marketing/Advertising/Media

Job description

Job Title

GTM Manager, Ad Product Commercialization

Job Description

The GTM Manager, Ad Product Commercialization is a mid-to-senior execution leader responsible for the day-to-day coordination, commercial readiness, and field adoption of our enterprise ad product portfolio. Based in our New York City office, this role serves as the critical, high-touch bridge between our product capabilities and sales execution.

As the ultimate "keeper of the Ad Product Catalog," you will ensure that our New York-based revenue teams—including Sellers, Account Strategists, and Brand Marketers—fully understand our ad products, their operational nuances, and how to position them for maximum yield. Additionally, you will act as the on-the-ground project manager ushering new products through the formal GTM process, ensuring cross-functional alignment and gathering real-time field feedback to optimize our commercial engine.

Hybrid 3x a week- NYC

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team

The Ad Product Commercialization team partners across Product, Sales, Brand Marketing, Revenue Operations, Ad Operations, and Commercial organizations to successfully bring advertising products to market. The team enables revenue growth by ensuring product launches are well coordinated, sales teams are equipped for success, and customer feedback continuously informs product evolution.

About The Position’s Contributions

35% Ad Product Catalog Governance & Advisory

• Single Source of Truth: Own and maintain the comprehensive Ad Product Catalog. Ensure all product specifications, packaging rules, pricing guidelines, and operational constraints are meticulously updated, accurate, and accessible.
• Technical & Operational Advisory: Act as the primary, local "help desk" and subject matter expert for NYC-based Sellers and Account Strategists. Provide rapid, clear answers to complex, nuanced questions regarding ad product capabilities and custom configuration rules.
• Cross-Functional Alignment: Partner closely with the Brand Marketing team to ensure that their client-facing narratives match the exact technical and operational realities housed in the product catalog.

35% GTM Program Management & Training

• Launch Traffic Control: Act as the dedicated project manager ushering individual products and packages through the formal GTM pipeline. Coordinate timelines, keep cross-functional stakeholders on schedule, and prevent rollout bottlenecks.
• Operational Readiness & Briefings: Translate dense, technical ad product mechanics into clear, digestible operational instructions. Lead internal briefings and training sessions for revenue teams detailing what a product is, who it is for, and how to book it.

30% Field Adoption & Commercial Yield Analysis

• Data-Driven Optimization: Regularly analyze internal sales data and product adoption metrics. Identify which packages are driving the highest yield and surface trends regarding what is selling well versus what isn't.
• On-the-Ground Feedback Loops: Leverage your physical presence in the NYC office to build deep trust with sellers and CROs. Proactively capture field feedback, understand seller pain points, and investigate the "why" behind product adoption data to inform future iterations.

The Role’s Minimum Qualifications and Job Requirements

Education

• Bachelor's degree in Business, Marketing, Communications, Advertising, Media, or a related field, or equivalent work experience.

Experience

• 4–7 years of experience in ad product operations, go-to-market strategy, sales enablement, digital media project management, product marketing, commercial operations, or a related field.
• Experience managing cross-functional product launches and commercialization initiatives.
• Experience supporting revenue organizations within digital advertising, media, ad tech, or SaaS environments.
• Experience partnering with Product, Sales, Marketing, and Operations teams in a fast-paced organization.

Specific Knowledge, Skills, Certifications and Abilities

• Relationship Building & Empathy: High emotional intelligence with a proven track record of earning trust across diverse commercial teams. Exceptional ability to act as a supportive, empathetic partner to quota-carrying sellers.
• Program & Project Management: Highly organized with the disciplined capability to manage multiple moving parts of a launch simultaneously, enforce deadlines, and keep diverse stakeholders communicating effectively.
• Product Literacy: Strong foundational knowledge of the digital advertising ecosystem, ad tech, and sales lifecycles. Ability to quickly master technical ad product configurations and explain them simply to non-technical teams.
• Data Curiosity: A natural inclination to look at sales spreadsheets, ask probing questions about revenue performance, and translate numbers into actionable insights for catalog optimization.

% Travel Required (Approximate): < 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $110,000.00 - $130,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.