Growth Website & SEO Manager — Analytics & Acquisition

OU Medicine; Central Park (WA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

PTO

401(k)

medical and dental plans

Job summary

OU Health is seeking a Manager, Website (Analytics & SEO) to lead the digital growth strategy and operations for OUHealth.com. You will oversee a web team, align enterprise technology, CRM, and content systems to drive patient acquisition and brand engagement.

The role collaborates across Marketing, with the OU College of Medicine, to deliver data-driven experiences and scalable digital solutions while ensuring HIPAA and accessibility compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Systems, or related field.
• Five years of digital marketing, patient acquisition, or digital product management experience with at least three years leading website/consumer UX initiatives in healthcare or regulated industry.
• Three years of progressive leadership experience.
• Knowledge of enterprise CMS platforms and marketing automation.

Responsibilities

• Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
• Develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for patient journeys.
• Direct a team to deliver high-performing, on-brand web experiences.
• Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
• Oversee analytics dashboards and KPI reporting; use insights to inform campaign optimization and growth planning.
• Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
• Manage vendor relationships for specialized web or martech projects.
• Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
• Serve as primary liaison between Marketing and ETS on enterprise digital strategy.

Skills

Leadership

Digital marketing

Stakeholder management

Project management

Healthcare marketing

Education

Bachelor's degree in Marketing, Communications, Information Systems, or related field

Tools

AEM

Drupal

Sitecore

Salesforce

GA4

Tag Manager

Looker Studio

Job description

OU Health is seeking a Manager, Website (Analytics & SEO) to lead the digital growth strategy and operations for OUHealth.com. You will oversee a web team, align enterprise technology, CRM, and content systems to drive patient acquisition and brand engagement.

The role collaborates across Marketing, with the OU College of Medicine, to deliver data-driven experiences and scalable digital solutions while ensuring HIPAA and accessibility compliance.