Director, Website Growth & Optimization

OMNIA Partners; Franklin (TN); On-site; USD 150,000 - 200,000; Full time

Job summary

OMNIA Partners is seeking a Director of Website Strategy & Performance to lead a cross-functional team responsible for the website's growth, optimization, and performance. You will own the marketing-side vision, roadmap, and prioritization for the site as the premier member and prospect experience, working with Technology, Product Management, and E-commerce to drive revenue outcomes.

In this role, you will manage a full CRO program, define metrics, and partner with external agencies to execute

Qualifications

• 6+ years of experience owning or leading a customer-facing website or digital platform from a marketing, growth, and CRO perspective.
• Proven track record of driving measurable improvements in conversion, engagement, and revenue through structured experimentation and optimization.
• Strong partnership skills with technical product and engineering teams, able to influence roadmap priorities and outcomes without owning the codebase.
• Hands-on experience with A/B testing and experimentation platforms (e.g., VWO, AB Tasty, Optimizely, or similar) at both strategic and operational levels.
• Deep fluency with web analytics platforms (GA4 preferred) and the ability to translate data and member behavior into clear, prioritized roadmaps and backlogs.
• Excellent cross-functional leadership skills, with a history of aligning technology, design, sales, marketing, and executive stakeholders.

Responsibilities

• Lead full-funnel CRO program: backlog, hypotheses, experiments, results analysis and implementation.
• Own website strategy, roadmaps, and prioritization for high-impact member and prospect experiences.
• Define, report on, and optimize website marketing performance metrics.
• Oversee tracking, tagging, and analytics instrumentation strategy (GA4, testing platforms).
• Manage external agency partner for website development and optimization.

Skills

CRO strategy

GA4 analytics

Cross-functional leadership

A/B testing

Growth mindset

Tools

VWO

AB Tasty

Optimizely

Job description

OMNIA Partners is seeking a Director of Website Strategy & Performance to lead a cross-functional team responsible for the website's growth, optimization, and performance. You will own the marketing-side vision, roadmap, and prioritization for the site as the premier member and prospect experience, working with Technology, Product Management, and E-commerce to drive revenue outcomes.

In this role, you will manage a full CRO program, define metrics, and partner with external agencies to execute