Manager, Website (Analytics & SEO)

OU Medicine, Inc.; Central Park (WA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

PTO

401(k)

medical and dental plans

Job summary

OU Health is seeking a Manager, Website (Analytics & SEO) to lead the digital growth strategy and operations for OUHealth.com. You will oversee a web team, align enterprise technology, CRM, and content systems to drive patient acquisition and brand engagement.

The role collaborates across Marketing, with the OU College of Medicine, to deliver data-driven experiences and scalable digital solutions while ensuring HIPAA and accessibility compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Systems, or related field.
• Five years of digital marketing, patient acquisition, or digital product management experience with at least three years leading website/consumer UX initiatives in healthcare or regulated industry.
• Three years of progressive leadership experience.
• Knowledge of enterprise CMS platforms and marketing automation.

Responsibilities

• Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
• Develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for patient journeys.
• Direct a team to deliver high-performing, on-brand web experiences.
• Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
• Oversee analytics dashboards and KPI reporting; use insights to inform campaign optimization and growth planning.
• Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
• Manage vendor relationships for specialized web or martech projects.
• Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
• Serve as primary liaison between Marketing and ETS on enterprise digital strategy.

Skills

Leadership

Digital marketing

Stakeholder management

Project management

Healthcare marketing

Education

Bachelor's degree in Marketing, Communications, Information Systems, or related field

Tools

AEM

Drupal

Sitecore

Salesforce

GA4

Tag Manager

Looker Studio

Job description

Position Title: Manager, Website (Analytics & SEO)

Department: Brand and Growth Marketing

Job Description: New to OU Health? Ask your recruiter about our competitive wages and total rewards package including a sign‑on bonus and possible relocation assistance if you are located outside of 100 miles!

General Description

The Mgr Patient Acquisition & Consumer Engagement serves as OU Health’s strategic and operational lead for digital growth, overseeing the rebuild and performance of OUHealth.com and the activation of our consumer technology stack. This role lives within Marketing and Growth and is responsible for working collaboratively across the entire organization, including with the OU College of Medicine, to deliver a frictionless digital experience that increases access, acquisition, and brand affinity. This position will lead an internal web team, aligning enterprise technology, CRM, and content systems to create a measurable, data-driven patient acquisition engine.

Essential Responsibilities

Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.

• Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
• Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.
• Direct a team to deliver high-performing, on-brand web experiences.
• Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
• Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.
• Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
• Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, quality and cost control.
• Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
• Serve as primary liaison between Marketing and ETS on enterprise digital strategy.

General Responsibilities

Performs other duties as assigned.

Minimum Qualifications

• Education: Bachelor's Degree in Marketing, Communications, Information Systems, or related field required.
• Experience: Five years of experience in digital marketing, patient acquisition, or digital product management with at least three years of experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry.
• Three years of progressive leadership experience required.
• License(s)/Certification(s)/Registration(s) Required: None.

Knowledge, Skills and Abilities

• Deep understanding of healthcare consumerism and digital marketing principles.
• Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).
• Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).
• Strong leadership and project management skills across cross‑functional teams.
• Proven ability to translate marketing goals into scalable digital solutions.
• Excellent communication and stakeholder management abilities.

Benefits

• PTO
• 401(k)
• medical and dental plans
• and many more

About OU Health

OU Health is an equal opportunity employer. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family. OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute‑Designated OU Health Stephenson Cancer Center, Oklahoma’s flagship hospital, which serves as the state’s only Level1 trauma center and Edmond Medical Center in the heart of the Edmond Community. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its 2020‑21 rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient - care, education and research. Experts in prevention, treatment and cures, our team works to improve lives through innovation in medical care, education and research, while investing in the people, technologies and facilities that will enable us to achieve our goals. We are seeking individuals who have a passion and talent for caring for others. By joining our team, you will provide quality health care to our community through the work you do every day. We provide clinical and non‑clinical opportunities to further your career and we invite you to explore our available positions.

Equal Employment Opportunities

Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws.

Reasonable Accommodations

Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.