Web Specialist

OU Medicine; Central Park (WA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO

401(k)

Medical and dental plans

Job summary

OU Health is seeking a Web Specialist to lead patient acquisition through advanced web and martech integrations. You will own the OUHealth.com CMS (AEM/Drupal/Sitecore or equivalent) and configure integrations with Salesforce and marketing automation, developing data connections for analytics and dashboards.

Collaborate with content and UX teams to translate marketing goals into functional web solutions, focusing on SEO, accessibility, and performance in a regulated healthcare environment.

Qualifications

• Bachelor’s Degree required.
• Level I: No experience required.
• Level II: At least 3 years of website/martech integrations experience.
• Level III: At least 5 years in web development & martech integrations; healthcare experience preferred.

Responsibilities

• Build, manage, and optimize the OUHealth.com CMS and components.
• Configure integrations between web platforms, Salesforce, and marketing automation.
• Develop data connections for analytics, conversion tracking, and dashboards.
• Support SEO, site speed, accessibility, and schema optimization.
• Troubleshoot issues across the web ecosystem and implement testing/personalization.

Skills

CMS configuration

Martech integrations

Front-end & back-end dev

Salesforce Marketing Cloud

Google Analytics 4 / GTM

Education

Bachelor’s Degree

Tools

Drupal

AEM

Sitecore

Job description

Position Title

Web Specialist

Department

Brand and Growth Marketing

Job Description

New to OU Health? Ask your recruiter about our competitive wages and total rewards package!

General Description

The Web Specialist of Patient Acquisition Strategy is a hands‑on technical expert responsible for developing, maintaining, and optimizing OU Health’s web and marketing technology infrastructure. This role supports the Mgr Patient Acquisition & Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion. As part of the insourced web team, the Strategist will serve as OU Health’s primary developer and martech integrator, ensuring all systems—from CMS to CRM—work together to support measurable digital growth.

Essential Responsibilities

• Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.
• Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.
• Develop and manage data connections for analytics, conversion tracking, and performance dashboards.
• Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.
• Troubleshoot and resolve technical issues across the web ecosystem.
• Implement A/B testing and personalization features to enhance digital performance.
• Collaborate with content and UX teams to translate marketing goals into functional web solutions.
• Manage technical documentation, release notes, and version control for all web and martech assets.
• Stay current on emerging tools and trends in healthcare martech and digital experience platforms.

General Responsibilities

Performs other duties as assigned.

Minimum Qualifications for Level I

• Education Requirements: Bachelor’s Degree required.
• Experience Requirements: No experience required.
• License/Certification/Registration Requirements: None required.

Minimum Qualifications for Level II

• Education: Bachelor’s Degree required.
• Experience: At least 3 years of experience managing websites or martech integrations in a complex organization required.
• License/Certification/Registration Requirements: None required.

Minimum Qualifications for Level III

• Education Requirements: Bachelor’s Degree required.
• Experience Requirements: At least 5 years of experience in web development and martech integration required.
• Minimum of 3 years of experience in a complex organization, preferably in healthcare or a comparable regulated industry required.
• Demonstrated experience independently architecting enterprise CMS solutions and leading complex martech integrations required.
• License/Certification/Registration Requirements: None required.

Knowledge, Skills and Abilities

• Advanced proficiency in front‑end and back‑end web development (HTML, CSS, JavaScript, PHP, SQL).
• Experience with CMS configuration and deployment (Drupal, AEM, or similar).
• Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.
• Experience with website personalization.
• Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.
• Advanced analytical mindset with ability to translate data into actionable insights.
• Collaborative team orientation and problem‑solving skills in a fast‑paced environment.

Benefits

• PTO
• 401(k)
• Medical and dental plans

About OU Health

OU Health is the state’s only comprehensive academic health system of hospitals, clinics and centers of excellence. With 11,000 employees and more than 1,300 physicians and advanced practice providers, OU Health is home to Oklahoma’s largest doctor network with a complete range of specialty care. OU Health serves Oklahoma and the region with the state’s only freestanding children’s hospital, the only National Cancer Institute-Designated OU Health Stephenson Cancer Center, Oklahoma’s flagship hospital, which serves as the state’s only Level 1 trauma center and Edmond Medical Center in the heart of the Edmond Community. Becker’s Hospital Review named University of Oklahoma Medical Center one of the 100 Great Hospitals in America for 2020. OU Health’s oncology program at OU Health Stephenson Cancer Center was named Oklahoma’s top facility for cancer care by U.S. News & World Report in its 2020‑21 rankings. OU Health also was ranked by U.S. News & World Report as high performing in these specialties: Colon Surgery, COPD and Congestive Heart Failure. OU Health’s mission is to lead healthcare in patient care, education and research. Experts in prevention, treatment and cures, our team works to improve lives through innovation in medical care, education and research, while investing in the people, technologies and facilities that will enable us to achieve our goals. We are seeking individuals who have a passion and talent for caring for others. By joining our team, you will provide quality health care to our community through the work you do every day. We provide clinical and non-clinical opportunities to further your career and we invite you to explore our available positions.

Equal Employment Opportunities

Equal employment opportunities are provided to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, genetic information or protected veteran status in accordance with applicable federal laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. Reasonable accommodations are made to the known physical and mental limitations of qualified individuals with disabilities.