Growth-Focused Web Marketing Manager, Health Tech

Welldoc; Columbia (MD); Presencial; USD 85.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

PTO

Medical Insurance

Dental Insurance

Vision Care

Life Insurance

Disability Insurance

Retirement Benefits

Health Savings Accounts

Descripción de la vacante

Welldoc is seeking a Web Marketing Manager to oversee the corporate website, ensuring SEO, accessibility, and performance. You will manage HTML/CSS updates, CMS workflows on WebFlow/WordPress, and collaborate with agencies to improve digital outcomes.

You will own analytics setups (GA4, GTM), build Looker Studio dashboards, and drive CRO experiments to grow both B2B and B2C traffic, with a focus on healthcare digital health markets.

Formación

• 3 to 5 years of experience managing B2B corporate websites, preferably in healthcare or health tech.
• Experience leading end-to-end web projects with external agencies and ADA vendors.
• Proficient in front-end code (HTML, CSS, JavaScript) and CMS platforms; Webflow experience preferred.
• Familiar with SEO tools (Semrush, Ahrefs, GSC, Screaming Frog) and GEO/GEO concepts.
• Knowledge of WCAG 2.2 AA standards and accessibility audits.

Responsabilidades

• Drive on-page, off-page, and technical SEO; optimize UX for AI-driven discovery.
• Lead accessibility audits and vendor coordination to meet WCAG 2.2 AA.
• Manage web operations, CMS updates, HTML/CSS/JS edits, and landing page launches.
• Own web analytics setup (GA4, GTM) and Looker Studio dashboards; run CRO tests.
• Coordinate with agencies and designers to deliver complex web projects on time.

Conocimientos

SEO

Web Analytics

WordPress

Webflow

HubSpot

Drupal

HTML/CSS

JavaScript

ADA Compliance

GA4

Educación

Bachelor’s degree in Computer Science, Information Technology, Web Development, Digital Marketing, Interactive Media, Communications, or a related technical discipline

Herramientas

WordPress

Webflow

HubSpot

Drupal

Descripción del empleo

Welldoc is seeking a Web Marketing Manager to oversee the corporate website, ensuring SEO, accessibility, and performance. You will manage HTML/CSS updates, CMS workflows on WebFlow/WordPress, and collaborate with agencies to improve digital outcomes.

You will own analytics setups (GA4, GTM), build Looker Studio dashboards, and drive CRO experiments to grow both B2B and B2C traffic, with a focus on healthcare digital health markets.