Healthcare Digital Marketing Manager — Growth & Admissions

Alter Management LLC; Dana Point (CA); Vor Ort; USD 80.000 - 90.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, & Vision Insurance

401(k) with 6% Match

Paid Time Off

Zusammenfassung

Alter Behavioral Health is seeking a Digital Marketing Manager to elevate our online presence and optimize performance channels. You will lead external agencies, offshore contributors, and AI tools, directing SEO, paid media, web content, analytics, and B2B initiatives focused on qualified inquiries and admissions.

The role requires strategic ownership, hands‑on analytics, and collaboration with executives to align campaigns with organizational growth while ensuring compliance with healthcare

Qualifikationen

• Three to five years of hands‑on digital marketing experience, preferably in healthcare or regulated industries.
• Proven track record managing agencies, contractors, or freelance partners with measurable outcomes.
• Strong fluency with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, and WordPress.
• Solid SEO fundamentals and familiarity with GEO/AI-driven search tools.

Aufgaben

• Direct third‑party marketing firms, offshore teams, web developers, and vendors across SEO, paid, and technical initiatives.
• Oversee performance metrics tied to inquiries and admissions to optimize cost per admission.
• Guide organic growth, site content, and conversion paths for high‑intent behavioral health searches.
• Manage campaigns on Google Ads, Meta, and LinkedIn, and supervise testing frameworks for optimization.

Kenntnisse

Digital marketing

Agency management

Data analysis

SEO fundamentals

AI tools usage

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

GA4

Google Search Console

WordPress

Semrush

Jobbeschreibung

Alter Behavioral Health is seeking a Digital Marketing Manager to elevate our online presence and optimize performance channels. You will lead external agencies, offshore contributors, and AI tools, directing SEO, paid media, web content, analytics, and B2B initiatives focused on qualified inquiries and admissions.

The role requires strategic ownership, hands‑on analytics, and collaboration with executives to align campaigns with organizational growth while ensuring compliance with healthcare