Growth Programmatic Marketing Lead (Hybrid)

Akraya; Charlotte (NC); Híbrido; USD 76.000 - 79.000; Jornada completa

Descripción de la vacante

Akraya is seeking a programmatic advertising specialist to drive member acquisition and revenue growth through paid marketing initiatives, with a primary focus on programmatic channels. You will manage campaigns in DSPs, optimize performance, and work with cross-functional teams to deliver end-to-end results.

The role requires 3-5 years of hands-on programmatic experience and a background in marketing strategy. The position is a 8-month hybrid W2 contract based in Charlotte, NC.

Formación

• 3-5 years of hands-on programmatic experience.
• Proven experience in marketing strategy and customer segmentation.
• Strong project management and multi-tasking abilities.
• Domain: experience in financial services or consumer technology marketing preferred.

Responsabilidades

• Drive member acquisition and revenue growth through paid marketing initiatives focused on programmatic advertising.
• Directly manage campaigns within programmatic platforms and collaborate with cross-functional teams to execute and optimize them.
• Scale programmatic marketing campaigns across DSPs and digital channels.
• Monitor pacing, performance, and data quality; analyze data to present findings to the marketing team.

Descripción del empleo

Akraya is seeking a programmatic advertising specialist to drive member acquisition and revenue growth through paid marketing initiatives, with a primary focus on programmatic channels. You will manage campaigns in DSPs, optimize performance, and work with cross-functional teams to deliver end-to-end results.

The role requires 3-5 years of hands-on programmatic experience and a background in marketing strategy. The position is a 8-month hybrid W2 contract based in Charlotte, NC.