Growth Programmatic Marketing Manager III: 26-03341

Akraya Inc.; Charlotte (NC); Hybrid; USD 76,000 - 79,000; Full time

Job summary

Akraya is seeking a programmatic advertising specialist to drive member acquisition and revenue growth through paid marketing initiatives, with a primary focus on programmatic channels. You will manage campaigns in DSPs, optimize performance, and work with cross-functional teams to deliver end-to-end results.

The role requires 3-5 years of hands-on programmatic experience and a background in marketing strategy. The position is a 8-month hybrid W2 contract based in Charlotte, NC.

Qualifications

• 3-5 years of hands-on programmatic experience.
• Proven experience in marketing strategy and customer segmentation.
• Strong project management and multi-tasking abilities.
• Domain: experience in financial services or consumer technology marketing preferred.

Responsibilities

• Drive member acquisition and revenue growth through paid marketing initiatives focused on programmatic advertising.
• Directly manage campaigns within programmatic platforms and collaborate with cross-functional teams to execute and optimize them.
• Scale programmatic marketing campaigns across DSPs and digital channels.
• Monitor pacing, performance, and data quality; analyze data to present findings to the marketing team.

Job description

Primary Skills:

• Programmatic advertising (advanced)
• DSP platforms (advanced)
• Campaign optimization (advanced)
• Data analysis (intermediate)
• Excel/Google Sheets (advanced)

Location:

Charlotte NC (#LI-Hybrid)

Contract:

W2

Duration:

8 months

Pay Range:

$55- $57 Per Hour on W2 #LP

Job Summary:

This role is responsible for driving member acquisition and revenue growth through paid marketing initiatives, with a primary focus on programmatic advertising. You will directly manage campaigns within programmatic platforms and collaborate with cross-functional teams to execute and optimize them from start to finish. This is an opportunity to contribute significantly to a dynamic and innovative team.

JOB REQUIREMENTS:

• Scale programmatic marketing campaigns across DSPs and digital channels.
• Manage campaign setup, trafficking, and daily optimizations.
• Support programmatic lead with operations and ad hoc projects.
• Monitor campaign pacing, performance, and data quality.
• Analyze campaign data to present key findings to the marketing team.

Must-Have Skills:

• 3-5 years of hands-on programmatic experience.
• Proven experience in marketing strategy and customer segmentation.
• Strong project management and multi-tasking abilities.
• Domain: Experience in financial services or consumer technology marketing is preferred.