Senior Offline Media Lead - CTV/OTT & Analytics

Akraya; Charlotte (NC); Hybrid; USD 90,000 - 96,000; Full time

Job summary

Akraya in Charlotte, NC is seeking a Paid Media Specialist to expand and optimize offline marketing initiatives across CTV, OTT, Linear TV, and Audio. You will manage campaigns from conception to completion with agency partners and internal teams, driving member acquisition and revenue growth in a fintech environment.

The role offers a hybrid work setup and a dynamic environment where you analyze performance data, present insights to stakeholders, and contribute to the company’s expansion.

Qualifications

• Experience with offline media channels (CTV, OTT, Linear, Audio).
• Strong analytical skills for performance measurement.
• Proven ability to manage marketing campaigns end-to-end.

Responsibilities

• Manage and scale paid offline marketing campaigns.
• Support daily operations and special projects for offline media.
• Analyze campaign performance data to derive actionable insights.
• Present key findings and recommendations to stakeholders.
• Collaborate with media agencies and internal partners on campaign strategy.

Skills

Paid Media Management

Data Analysis

Campaign Execution

Cross-Functional Collaboration

Vendor Management

Job description

Akraya in Charlotte, NC is seeking a Paid Media Specialist to expand and optimize offline marketing initiatives across CTV, OTT, Linear TV, and Audio. You will manage campaigns from conception to completion with agency partners and internal teams, driving member acquisition and revenue growth in a fintech environment.

The role offers a hybrid work setup and a dynamic environment where you analyze performance data, present insights to stakeholders, and contribute to the company’s expansion.