Growth-Driven Performance Marketing Manager (Hybrid)

Covanta; Florham Park (NJ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Paid time off

Paid holidays

Parental leave

Job summary

Reworld in Florham Park, NJ is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This is a full-funnel role requiring deep expertise in ABM, digital demand generation, and performance analytics.

The ideal candidate will partner with sales, operations, and product teams to develop multi-channel campaigns, optimize post-click experiences, and

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.

Responsibilities

• Develop and execute integrated B2B demand generation strategies driving MQLs, SALs, SQLs, pipeline and revenue.
• Lead end-to-end campaign planning, including audience segmentation, messaging, channel mix, budget and testing.
• Coordinate with internal and external partners for campaign execution and optimization.
• Manage marketing automation workflows and customer journey optimization.
• Own performance marketing strategy, monitor KPIs across funnel and optimize ROI.

Skills

B2B marketing

Demand generation

Performance marketing

Marketing automation

CRM/MarTech

Paid search & social

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

HubSpot

Marketo/Pardot

Job description

Reworld in Florham Park, NJ is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This is a full-funnel role requiring deep expertise in ABM, digital demand generation, and performance analytics.

The ideal candidate will partner with sales, operations, and product teams to develop multi-channel campaigns, optimize post-click experiences, and