Growth-Driven Performance Marketing Manager (Hybrid)
Covanta
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Benefits offered by this job
Job summary
Reworld in Florham Park, NJ is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This is a full-funnel role requiring deep expertise in ABM, digital demand generation, and performance analytics.
The ideal candidate will partner with sales, operations, and product teams to develop multi-channel campaigns, optimize post-click experiences, and
Qualifications
- Bachelor's degree in marketing, communications, business, or related field.
Responsibilities
- Develop and execute integrated B2B demand generation strategies driving MQLs, SALs, SQLs, pipeline and revenue.
- Lead end-to-end campaign planning, including audience segmentation, messaging, channel mix, budget and testing.
- Coordinate with internal and external partners for campaign execution and optimization.
- Manage marketing automation workflows and customer journey optimization.
- Own performance marketing strategy, monitor KPIs across funnel and optimize ROI.
Skills
Education
Tools
Job description
Reworld in Florham Park, NJ is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This is a full-funnel role requiring deep expertise in ABM, digital demand generation, and performance analytics.
The ideal candidate will partner with sales, operations, and product teams to develop multi-channel campaigns, optimize post-click experiences, and
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