Senior Programmatic Strategist — Remote Growth Leader

Power Digital Marketing; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Salary + commission

Medical/Dental/Vision insurance

401(k) matching

Unlimited time off

Fully flex work environment

EAP

Holidays

Job summary

Power Digital Marketing is seeking a Programmatic Senior Strategist to own execution, performance, and growth of high-profile marketing services for enterprise accounts. You will lead cross-channel programmatic strategies, coordinate with specialists and account teams, and drive data-driven insights to improve ROI across channels.

The role requires 4+ years of experience, strong communication skills, and deep knowledge of ad tech.

Qualifications

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
• Proven understanding of digital marketing principles across multiple channels
• Knowledge of ad creative best practices for different platforms
• Proficiency in developing audience targeting techniques within programmatic platforms
• Excellent communication and collaboration with cross-functional teams and vendors
• Strong attention to detail in setting up and managing programmatic campaigns

Responsibilities

• Lead strategic collaboration with cross-functional teams to develop and execute programmatic strategies
• Provide senior-level insights to shape programmatic direction
• Design and implement programmatic campaigns across mobile, display, video, CTV, DOOH, and audio
• Oversee onboarding of new programmatic accounts within DSPs
• Identify strategic audience segments and establish data partnerships to optimize campaigns
• Partner with media vendors to curate inventory aligned with objectives
• Serve as primary contact for programmatic communications with clients
• Collaborate with marketing and analytics teams to integrate reporting APIs
• Implement data integration strategies to enhance campaign efficiency
• Analyze campaign performance and report KPIs to stakeholders
• Support strategic recommendations with measurement solutions
• Leverage AI to optimize processes
• Utilize Nova ecosystem in department workflows

Skills

Programmatic

Cross-channel strategy

Client communication

Data analytics

Ad tech tools

Project management

Strategic thinking

Tools

Nova platform

Ad servers

Reporting APIs

Job description

Power Digital Marketing is seeking a Programmatic Senior Strategist to own execution, performance, and growth of high-profile marketing services for enterprise accounts. You will lead cross-channel programmatic strategies, coordinate with specialists and account teams, and drive data-driven insights to improve ROI across channels.

The role requires 4+ years of experience, strong communication skills, and deep knowledge of ad tech.