Growth PM: Activation, Onboarding & Revenue

Relay; New York (NY); On-site; USD 193,500 - 225,750; Full time

Job summary

Relay, a digital banking platform for SMBs, is seeking a Senior Product Manager, Growth (Activation). You will own activation end-to-end, defining the vision and roadmap to drive faster, deeper user engagement and revenue.

You will partner with design, engineering, Marketing, and CX to build a scalable experiment engine, instrument activation metrics, and ship high-quality experiences that convert signups into funded, recurring use.

Qualifications

• Five+ years of product management experience with a track record of owning and moving a funnel or lifecycle metric.
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business.
• Strong data competency: self-serve metrics, SQL, and signal detection in tests.
• Fluent in experimentation and rigorous about what counts as a win.
• Excellent storytelling and communication across engineering, design, and business stakeholders.
• Experience working with engineering and design as part of a leadership trifecta to deliver polished experiences.
• Demonstrated success working cross-functionally with Sales, Marketing, and CX teams for launches and adoption.
• Comfort working in ambiguous environments while bringing structure and clarity.

Responsibilities

• Own activation end-to-end: define vision, roadmap, and measurable improvements for SMB activation.
• Treat activation like a business: define, instrument, monitor, and decide based on data and customer insight.
• Run a real experiment engine: form hypotheses, design tests, read results, and know when a rebuild is needed.
• Ship high-quality product from ideation to launch with design and engineering partners.
• Work across the first-run surface: in-product experiences, lifecycle messaging, and handoffs between Marketing, Sales, and CX.
• Stay connected to SMB customers: observe onboarding and design for trust in the activation journey.
• Build and tell the story: craft narratives that align leadership and partners.

Skills

Activation metrics

Onboarding

Experimentation

Data-driven

Cross-functional

SQL

Storytelling

Ambiguity

Leadership

Job description

Relay, a digital banking platform for SMBs, is seeking a Senior Product Manager, Growth (Activation). You will own activation end-to-end, defining the vision and roadmap to drive faster, deeper user engagement and revenue.

You will partner with design, engineering, Marketing, and CX to build a scalable experiment engine, instrument activation metrics, and ship high-quality experiences that convert signups into funded, recurring use.