Senior PM, Growth & Activation — SMB Fintech

Relay; United States; On-site; USD 120,000 - 148,000; Full time

Job summary

Relay is hiring a Senior Product Manager, Growth (Activation) to own the activation journey for SMB customers from first login to funded, with accountability for activation rate, time-to-first-deposit, and product adoption in the first 90 days.

You will drive the post-signup experience, diagnose drop-off points, and stand up an experimentation and lifecycle infrastructure to run continuous activation tests. Collaboration with Risk, Ops, Marketing, and CX is essential to success.

Qualifications

• Five+ years of product management experience with a track record of moving a funnel or lifecycle metric
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
• Strong data competency: self-serve metrics, SQL, and distinguishing signal from noise
• Fluent in experimentation and rigorous about wins
• Excellent storytelling and communication across engineering, design, and business stakeholders
• Experience working closely with engineering and design as part of a leadership trifecta
• Proven cross-functional collaboration with Sales, Marketing, and CX for launches and adoption
• Comfort navigating ambiguity with structure and clarity

Responsibilities

• Own activation end-to-end: define vision, roadmap, and measurable improvements for SMB activation
• Define activation metric, instrument it, monitor it, and base decisions on data and customer insight
• Run a real experiment engine: form hypotheses, design tests, read results, trim what fails
• Ship high-quality product from ideation to launch with design and engineering partners
• Work across the first-run surface: in-product experiences, lifecycle messaging, and cross-team handoffs
• Stay connected to SMB customers to understand hesitations and build trust
• Build and tell a compelling narrative that aligns leadership and partners
• Champion product culture with curiosity, ownership, and high quality

Skills

Product management

Activation/onboarding

Data analysis/SQL

Experimentation

Storytelling

Cross-functional collaboration

UX/lifecycle understanding

Leadership

Job description

Relay is hiring a Senior Product Manager, Growth (Activation) to own the activation journey for SMB customers from first login to funded, with accountability for activation rate, time-to-first-deposit, and product adoption in the first 90 days.

You will drive the post-signup experience, diagnose drop-off points, and stand up an experimentation and lifecycle infrastructure to run continuous activation tests. Collaboration with Risk, Ops, Marketing, and CX is essential to success.