Growth & Performance Marketing Manager

CivicMinds, Inc; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

CivicMinds, Inc is seeking a hands-on Digital Marketing Manager to lead a small team of strategists and buyers, driving SEM and paid social campaigns across Google, YouTube, Meta, and TikTok. You will optimize multi-channel programs to meet client objectives and revenue targets.

You'll partner with North America teams, analyze performance data, and translate insights into actionable improvements. 2 interview rounds with the CEO emphasize data analysis and technical acumen.

Qualifications

• 3+ years of hands-on experience running paid campaigns in Google Ads or SA360.
• Experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid multi-channel digital marketing background (search, social, display, programmatic).
• Proven managerial or supervisory experience.
• Excellent client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with attention to detail.
• Familiarity with Google Ads, Meta Ads Manager, and Google Analytics.
• The candidate should have experience selling consumer goods.
• There will be 2 rounds of interviews: Data Analysis and a technical round with the CEO.
• Optimization should focus on revenue, not brand.

Responsibilities

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Skills

People management

Client relationship management

Strategic thinking

Analytical thinking

Communication skills

Cross-functional collaboration

Budget planning

Campaign optimization

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Ads 360

YouTube Ads

Programmatic platforms

Job description

CivicMinds, Inc is seeking a hands-on Digital Marketing Manager to lead a small team of strategists and buyers, driving SEM and paid social campaigns across Google, YouTube, Meta, and TikTok. You will optimize multi-channel programs to meet client objectives and revenue targets.

You'll partner with North America teams, analyze performance data, and translate insights into actionable improvements. 2 interview rounds with the CEO emphasize data analysis and technical acumen.